Displaying 37 - 72 of 1231 results
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...
Posted by: Paola Figueroa
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
Messaging is now our primary means of digital communication, having overtaken SMS around 2012/2013, with 73% of UK internet users also being mobile users. The scale of messaging across Europe has grown exponentially, with a frankly staggering 65...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
M&C Saatchi - GambleAware GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...
Posted by: Creativepool Editorial
FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
Publicis/Piranha Bar - Vhi Healthcare A moving new campaign by health insurance company Vhi Healthcare with Publicis Dublin and Piranha Bar, sheds a reassuring light on people’s experience of medical treatment. In the first spot for the...
Posted by: Creativepool Editorial
Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...
Posted by: Creativepool Editorial
It was announced this week that Group M will merge both the global operations and teams of its MEC and Maxus agencies into a brand new agency, which has yet to be named. This currently nameless agency will be led by MEC's Global CEO, Tim Castree,...
Posted by: Benjamin Hiorns
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
The Ding smart doorbell launches on Kickstarter How many times have you missed the doorbell because you were either out of earshot or otherwise indisposed? And how many times have you wished you could simply tell that nuisance caller to jog on...
Posted by: Benjamin Hiorns
Mindshare UK, part of WPP, has launched a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. The Grow@Mindshare team has already been working with the Gousto recipe delivery...
Posted by: Creativepool Editorial
“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...
Posted by: Benjamin Hiorns
Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
Boutique type foundry, Fontsmith, today announce a new addition to their library of typefaces called FS Untitled. The latest addition from the Clerkenwell-based foundry, developed with screens firmly in mind, makes possible the kind of very fine...
Posted by: Fontsmith
VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...
Posted by: Creativepool Editorial
Wunderman Wunderman CEO Mark Read has named Seth Solomons as CEO for North America. With over 20 years of global experience, Solomons brings to Wunderman strategic thinking, dynamic leadership and a history of innovative solutions that produce...
Posted by: Creativepool Editorial
Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...
Posted by: Creativepool Editorial
WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...
Posted by: Creativepool Editorial
TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...
Posted by: Creativepool Editorial
WPP recently announced that Kantar Health, its wholly-owned global healthcare consulting firm, has acquired Evidências, a healthcare research company based in Brazil. Evidências is an industry leader in “Evidence-based, health...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...
Posted by: Benjamin Hiorns
Chris Unitt is a new media consultant and founder of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down. He helps artists and arts organisations to make the most of the internet. This...
Posted by: Creativepool
What is the work like? Broadcast engineers use their technical expertise to put shows on the air. They make sure programmes are broadcast at the right times, and at the highest quality level. Engineers are involved in all kinds of production,...
Posted by: Creativepool
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
You’re not likely to find me on TikTok anytime soon. I’m the kind of person who still refuses to listen to an album any other way than from start to finish, so short-form video is never going to appeal to me. However, it would appear...
Posted by: Benjamin Hiorns
How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...
Posted by: Creativepool Editorial
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial