Displaying 109 - 144 of 1230 results
What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...
Posted by: Benjamin Hiorns
Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...
Posted by: Benjamin Hiorns
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
For most of 2023 politicians and economists have been engaged in an ongoing debate about whether or not the Western world is in a recession. While I am not here to comment on the financial state of play going into 2024, I can tell you this: We are in...
Posted by: Creativepool Editorial
On a cool November evening, in collaboration with KPMG UK, something pretty darn special took place. We helped bring to life into their recently published customer experience research, which highlights how organisations adopting AI into their...
Posted by: We Are Tilt
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...
Posted by: Benjamin Hiorns
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...
Posted by: Creativepool Editorial
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Since the Barbie movie was officially announced last year, there has been a tirade of comments calling it "man-hating" and how it "pushes an agenda", but the film leant into this and used it to its advantage. Of course, it's now the 14th...
Posted by: Creativepool Editorial
Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...
Posted by: Benjamin Hiorns
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...
Posted by: Creativepool Editorial
Christmas. Love it or hate it, it’s impossible to ignore and it seems to arrive a little earlier every year. I noticed myself Christmas lights being erected in my hometown a full week before even Halloween. Just a decade ago, this would have...
Posted by: Benjamin Hiorns
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin Hiorns
This informative blog post focuses on the quality assessment of nursing essay writing services. This comparative study clarifies the main benefits students can reap if they use the right writing platform. Quality Assessment of Nursing Essay Writing...
Posted by: Creativepool Partner
During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...
Posted by: Benjamin Hiorns
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
Butterfly, a groundbreaking Indoor Air Quality (IAQ) monitoring system, recently emerged from its developmental cocoon after four years of development at Imperial College London and aims to set new industry standards. The innovative and patented...
Posted by: Benjamin Hiorns
The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...
Posted by: Benjamin Hiorns
Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...
Posted by: Creativepool Editorial
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
BBC Earth is the umbrella brand for BBC Studios natural history and science content. It shares and celebrates the incredible wonders of our universe, taking you on a thrilling journey of discovery - from the smallest creature under the microscope to...
Posted by: Creativepool Editorial
The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...
Posted by: Benjamin Hiorns
Susannah Morgan, Deputy Managing Director at PR agency, Energy PR, discusses how Lizzo’s recent lawsuit and surrounding controversy is a sobering reminder to brands not to undermine the reason their audience loves them. Lizzo’s recent...
Posted by: Creativepool Editorial
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I oversee creative output across the agency for our 20 clients and for a group of roughly 65 talented, brilliant, fascinating people. This group represents design, art direction,...
Posted by: Creativepool Editorial
With Generation Z (Gen Z) emerging as a powerful consumer force, brands are continuously seeking innovative ways to engage this tech-savvy and socially conscious audience. One highly effective and immersive avenue is gaming, which has become an...
Posted by: Creativepool Editorial