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The Power of User Generated Content (UGC)

Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...

Posted by: Jukin Media
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Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
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Leaders

10 UI & UX mobile design tips to engage your user

With a stunning count of mobile app design and development companies promising to deliver you a fantastic app, it's quite obvious to get confused as to which one to choose and which one to skip. While many of these firms are able to keep up their...

Posted by: Xicom Technologies
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Industry

How to hire an Application Designer

In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...

Posted by: Creativepool Editorial
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Workshop

The anxiety attacking earplugs #CreativeCaseStudy

Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...

Posted by: Benjamin Hiorns
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial
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Industry

How AI Will Transform Marketing in 2024 and Beyond #MarketingMonth

If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...

Posted by: Benjamin Hiorns
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Features

Do Brands Still Believe in Love? #ValentinesDay

Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...

Posted by: Benjamin Hiorns
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Industry

Augmented Reality: Supercharging consumer attention

Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...

Posted by: Aryel
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Features

Is TikTok a positive influence on diversity? #DiversityMonth

If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...

Posted by: Benjamin Hiorns
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Inspiration

Trends in Content Creation: What Captures Audience Attention in 2024

In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...

Posted by: Taker | Maker
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Features

The Top 10 AI Trends of 2024 #PredictionsMonth

The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...

Posted by: Benjamin Hiorns
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Features

Colours You'll Be Seeing Everywhere This Year #PredictionsMonth

Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...

Posted by: Benjamin Hiorns
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Features

Top 5 digital marketing trends for 2024 #PredictionsMonth

The world of digital marketing got disrupted like never before last year when AI truly made its presence felt in a big way. You’ll probably read a hundred think pieces this month on a fundamental shift AI has had, and is continuing to have on,...

Posted by: Benjamin Hiorns
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Workshop

Exploring unique digital opportunities with Else #CompanySpotlight

For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...

Posted by: Creativepool Editorial

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