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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Account Wins of the Week

RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Leaders

D&AD 2016 Day Three: The Final Winners Roundup

After three days on intense deliberation, the 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit the official Pencil...

Posted by: Creativepool Editorial
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D&AD Day One: First judging and the new Impact

One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...

Posted by: Creativepool Editorial
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The Latest Highlights & Trends in Tech

Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...

Posted by: Benjamin Hiorns
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The Latest Highlights & Trends in Tech

Atlas is the adorable and terrifying faceless face of the future Atlas – The Next Generation Robotics company Boston Dynamics has developed a new version of its humanoid robot; “Atlas,” which can walk in snow, pick up heavy objects and even...

Posted by: Creativepool Editorial
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Leaders

Top Ten Account Wins of the Week

WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...

Posted by: Creativepool Editorial
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The NBA and Spox expand Digital German Partnership

The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany....

Posted by: Creativepool Editorial
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How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...

Posted by: Creativepool Editorial
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Leaders

Former DDB execs embrace gender equality at new consultancy

Karen See, the former Chief Communications Officer for DDB Group Asia Pacific, and Sharn Bedi, the former Managing Director for DDB Remedy Asia Pacific, have teamed up to launch an executive leadership consultancy set champion gender diversity and...

Posted by: Creativepool Editorial
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Leaders

WPP's Landor takes hold of the stakes in top motion studio: ManvsMachine

Landor, the WPP-owned strategic brand consulting and design firm, has acquired a majority stake in multi award-winning motion design studio, ManvsMachine. ManvsMachine was founded in London by designers Mike Alderson and Tim Swift and has worked on a...

Posted by: Creativepool Editorial
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Top 10 Hires of the Week

McCann London McCann Worldgroup has announced Alex Lubar as CEO of McCann London. Currently McCann Worldgroup's New York-based Global Chief Marketing Officer, Lubar will transition to his new role beginning January 2016. He succeeds Zaid Al-Zaidy,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Gyro Manchester/Citypress - BRUSH The Manchester office of Gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH, the world’s largest independent manufacturer of...

Posted by: Creativepool Editorial
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Leaders

Nissan and TBWA invite us on an Altima Weekend

Nissan has kicked off a campaign fuelled by the call of the open road and people who love adventure, bridging the gap between TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion. The fully...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

We MUST bring Hitchbot’s killers to justice! People are bastards. They really are. HitchBOT, the cheerful hitchhiking robot that had made cross-country trips across Canada, the Netherlands and Germany, had intended to travel across the United...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple make a Swift reappraisal of their Music service Social media appeared to almost collapse in on itself last week when Taylor Swift decided to bite one of the many hands that fed her and take on Apple. If you've been living under a digital rock...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

Effie Awards Ogilvy & Mather was recognised with top accolades this week as both O&M North America and the New York office were recognised as the most effective individual office and agency network of the year in their respective categories at the...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...

Posted by: Creativepool Editorial
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

The LIA Announce the new Jury President

Brian Collins, chief creative officer and co-founder of the Collins brand consultancy, has been named as the Design and Package Design Jury President for the 2015 London International Awards (LIA). He joins an esteemed panel, which will consist of a...

Posted by: Creativepool Editorial
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Leaders

Olympicopolis set to be the new cultural centre of London

Whilst few decried the creation of the Queen Elizabeth Olympic Park in preparation for the London 2012 Olympics, even the most rabid sports fans would happily admit that they were unsure as to what exactly the space would be used for once the games...

Posted by: Creativepool Editorial
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Leaders

New York Festivals announce 2015 Finalists

New York Festivals International Advertising Awards competition, which honours the very best in the field of advertising from around the globe, has announced the 2015 Finalists for the following competitions: Avant-Garde, Branded Entertainment,...

Posted by: Creativepool Editorial
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Leaders

Game of Thrones boosts Irish Tourism

Game of Thrones has arguably become the pop culture touchstone of the last few years. Indeed, it's probably easier to list your friends and family members that don't watch the hit HBO show, than those that do. Such is a monumental success of the epic...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...

Posted by: Creativepool Editorial
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Leaders

McCann Erickson joins the Army

McCann Erickson has launched a new campaign for the US Army, which aims to help the American public understand exactly what makes the Army so unique and vital. The idea for the campaign emerged from market research that revealed most Americans, even...

Posted by: Creativepool Editorial
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Leaders

China build world's first un-hackable computer network

China will soon be the proud owners of the world's most secure computer network, meaning all communications between Shanghai and Beijing will be (theoretically at least) completely impenetrable to hackers, giving the fledgling superpower a...

Posted by: Benjamin Hiorns
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Leaders

Matomy scores Europe's leading mobile ad platform

The Matomy Media Group furthers its strategic digital advancement by announcement the acquisition of MobFox, Europe's leading mobile programmatic advertising platform. The acquisition follows the group's strategic partnership with the Publicis...

Posted by: Benjamin Hiorns
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Leaders

CP+B go to Infiniti and beyond

Following a lengthy pitch that also involved competitors such as BBH, GS&P and Anomaly, Crispin Porter + Bogusky won the global creative account for Infiniti, the luxury car division of the Nissan Motor Company. Media will continue to be handled by...

Posted by: Benjamin Hiorns

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