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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Job Description: Typographer

Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...

Posted by: Creativepool
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Inspiration

F**k it and fit - Refusing to fit in with Simply Be | #BehindTheIdea

Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...

Posted by: Creativepool Editorial
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Workshop

How to hire a great graphic designer - 5 useful tips

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Benjamin Hiorns
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cannabis-infused caramel and other stories

Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Wimbledon to Rumps on Trump

Brand Union - Race Against Dementia Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Shakespeare to Gü

MultiAdaptor - Shakespeare Lives MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Chester Storyhouse to Belgium's deSingel

True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...

Posted by: Creativepool Editorial
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Inspiration

In The Toolkit: Seven top creatives share their favourites

Some people buy fast cars or exotic holidays. Others invest their cash in digital technologies or own 500 pairs of shoes. But if there’s one thing a creative’s wallet has a soft spot for it’s ‘kit’. Who can walk past a...

Posted by: Michelle Collier
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Leaders

Studio Egret West design the Tube Stations of the future

Studio Egret West unveiled a revolutionary new design vision for the London Underground stations of the future this week, in a design manifesto developed by the London studio that includes more eye-catching tube station entrances, subdued lighting...

Posted by: Creativepool Editorial
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Leaders

Would you buy a magazine printed with HIV+ Blood?

The current edition of an Austrian magazine has been printed with the blood of HIV+ subjects in an effort to help raise awareness of the frequently misunderstood condition. All 3,000 copies of the Spring issue of Vangardist, a “Preogressive mens...

Posted by: Creativepool Editorial
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Leaders

The Pregnant Man gets a feminist makeover

Saatchi & Saatchi London will be giving the exterior of their private Pregnant Man pub a feminist makeover this week in the form of a huge billboard spelling the phrase “There's a Good Girl” in hundreds and thousands. The piece, by...

Posted by: Creativepool Editorial
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Inspiration

#Trends. Where OCD meets art - Ursus Wehrli

By Jessica Hazel Ursus Wehrli has an insatiable desire to tidy. Nothing is safe. Given half the chance Ursus will compartmentalise and order everything from a park full of sunbathers to the sky at night. Luckily the art world has a lot of time for...

Posted by: Creativepool
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Features

Going underground

400 miles of track (only 150 of which are actually underground), 180 million passengers a year and one 300 foot moving walkway in engineering terms alone, the London Underground system is a staggering achievement. However, the role the network has...

Posted by: Creativepool
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Inspiration

#CompanySpotlight on an ICONIC new London agency

Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...

Posted by: Creativepool Editorial
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Inspiration

The top font trends set to take 2023 by storm | #PredictionsMonth

For most people, fonts are not something to spend a lot of time considering. Yes, most of us have a perfectly rational hatred for comic sans but aside from that, a font is surely little more than an afterthought for a designer, right? Not at...

Posted by: Benjamin Hiorns
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial

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