Displaying 325 - 360 of 1669 results
One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...
Posted by: Creativepool Editorial
They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...
Posted by: Ryan Watson
With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...
Posted by: Creativepool Editorial
A new spot for the All-New Renault Clio follows a beautiful love story 30 years in the making as the car’s various versions remain an ever present. Created by Publicis-Poke, the spot is set to the iconic Oasis’ track Wonderwall and...
Posted by: Creativepool Editorial
The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...
Posted by: Clarity
How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...
Posted by: Callum Lumsden
Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...
Posted by: Creativepool Editorial
When an eagle-eyed Twitter user noticed an influencer posting images with identical cloud formations, he wasted no time in calling out her ‘spooky’ behaviour. Matt Navarra’s tweet (below) about Martina Saravia got 35k likes....
Posted by: Aaron Brooks
Let's have fun learning and improving on our graphic design skills by utilising some dope online games. Here are links to the games mentioned: What's that colour? The Kerning Game Brand Recognition Pixactly Bezier Type Game Watch, play along...
Posted by: Kevin Forister
You there. Yes, I’m talking to you - the creative with an eye for disruptive advertising. You want to take a leaf out of Fleabag’s book and speak directly to your audience, right? In fairness, this whole ‘breaking the fourth...
Posted by: Google
The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...
Posted by: Dream Farm Studios
The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...
Posted by: Ryan Watson
“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...
Posted by: Ryan Watson
“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...
Posted by: Woven Agency
Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...
Posted by: Indigo Design Award
Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...
Posted by: Woven Agency
Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...
Posted by: David Alexander
“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...
Posted by: Creativepool Editorial
Having a uniform and positive company culture is very important for success. Company culture refers to the overall personality of your brand, including values, missions, goals, behaviours, environment and more. If people don’t buy into your...
Posted by: Liam Smith
French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...
Posted by: Creativepool Editorial
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
UX as a career is one of the fastest growing, exciting sectors in the interactive industry. The demand for UX talent is at an all-time high, driven by the ever-changing world in which we live and those organisations that hold customer and business...
Posted by: ADLIB
Earlier this month, fast food chain Burger King launched a new veggie burger in St Louis in what was initially thought to be an April Fools' prank. However, the trial went so well the option is now being rolled out nationwide. The Impossible Whopper...
Posted by: Creativepool Editorial
The reason 89% of advertising is forgotten is because white men in London are the ones making the ads, according to Paul Mellor, owner and design director at Mellor&Smith. It’s all well and good for business leaders like Cindy Gallop and Sir...
Posted by: Ryan Watson
Independent ad agency Impero was founded by Michael Scantlebury in 2009 as an innovative, risk-taking challenger to the big networks. The company recently reported a negative pay gap, with women being paid 3% more than men on average, while its...
Posted by: Creativepool Editorial
Pancho González is co-founder and chief creative officer at Inbrax Chile. Despite being one of the region’s top creatives, he only got into advertising because he didn’t get the qualifications needed to study medicine. However, he...
Posted by: Creativepool Editorial
New York-based creative agency Gretel has created a new look for Nike’s customisation service, formerly known as NIKEiD, now named Nike By You. The service gives consumers and Nike heads the chance to co-create their own sportswear with the...
Posted by: Creativepool Editorial
Prior to being named global CEO of Havas Creative, Chris Hirst was CEO and chairman of Havas UK and Europe. As UK CEO, he led 1,800 people across both creative and media disciplines, so he knows a thing or two about management. Recently, he wrote a...
Posted by: Creativepool Editorial
gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...
Posted by: Creativepool Editorial
The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve...
Posted by: Creativepool Editorial
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...
Posted by: Creativepool Editorial
In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...
Posted by: Creativepool Editorial
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios