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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Features

Your type on paper: How brands can hit it off with Love Island in 2019

Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable. The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...

Posted by: TVSquared
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Inspiration

Trailblazers: Rich traditions at Grilli Type

There's a strong Swiss-led tradition at the root of all of Grilli Type's typefaces, but it's the kind of tradition which silently and faithfully holds everything else up, rather than the sort which gets regurgitated over and over again. In fact,...

Posted by: Kate Lewin
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Advertising

Hot Pickle launch unique Guinness tasting experience at Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new and exciting partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. This state-of-the-art concept is the first of its kind...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Our type of studio: Klim Type Foundry

Since releasing his first retail typeface, Feijoa, in 2007, Kris Sowersby, Klim Type Foundry’s founder has received numerous awards and accolades including: a Certificate of Excellence from the New York Type Directors Club; being accepted as a...

Posted by: Kate Lewin
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Design

36 Days of Type examines the endless graphic possibilities of typography

A project that’s been getting a significant amount of coverage on everyone’s favourite photo-centric social media hub of late, 36 Days of Type is so much more than an excuse for designers to bash out some nifty fonts. It also represents a...

Posted by: Creativepool Editorial
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Advertising

Cincinnati's top agencies to duke it out in a new type of 'Fight Club'

This Thursday January 21st, three of Cincinnati’s largest advertising agencies: POSSIBLE, Rockfish and Barefoot Proximity, will compete in the inaugural “Agency Fight Night,” a real-time contest to see who can generate the most...

Posted by: Creativepool Editorial
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Design

London Design Festival: 10 Must-See Events

The annual London Design Festival has become one of the most expansive and impressive celebrations of design in the world, with hundreds of things to do and see. The festival kicked off in earnest over the weekend, and it's certainly hit the ground...

Posted by: Creativepool Editorial
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Design

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Technology

Found Studio launch room-scale demo studio to help brands understand VR

Output Group’s creative content studio Found has unveiled their first room-scale VR demo studio in Farringdon, built to help brands better understand the potential of virtual reality and to showcase the studio’s latest project, Vanishing...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Oslo

Within Oslo's city boundary there are 40 islands, 343 lakes and an entire forest. It's unique melding of urban and natural landscapes makes it an absolute trove of inspiration, and so its no wonder the city gave birth to one of the world's most...

Posted by: Kate Lewin
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Design

Rebrand Roundup: BrewDog spirits, gluten free Mr Kipling and more

B&B Studio - BrewDog LoneWolf Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: From Politics to Chocolate, or both

Design Army - Harper Macaw Ahead of this year's heavily publicised and unprecedentedly divisive US presidential election, the creative gurus at Design Army are encouraging American citizens to chose their chocolate bars based on their political...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

Y&R New Zealand – Autotrader After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online...

Posted by: Creativepool Editorial
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Advice

Opinions - What if a creative doesn't feel creative?

by Ashley Morrison I've been working very hard every single day for the past couple of weeks. Till silly o'clock. Being freelance, when the work comes along, I don't really feel able to say no. After all, in the current economic climate, to trot out...

Posted by: Creativepool
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Inspiration

Company Spotlight: The house style of AKQA Casa

“It’s like living in an amazing house with your best friends,” say Diego Machado and Hugo Veiga, executive creative directors at AKQA São Paulo, about what it’s like to work at their studio known as 'AKQA Casa'. The...

Posted by: Ryan Watson
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Trends

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Awards

Indigo Design Award 2019 winners announced in Spain

Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...

Posted by: Indigo Design Award
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Trends

Get to know the 12 brand archetypes

Think about your favourite stories. Did you ever notice that the characters within them fall into broad categories? The hard-drinking detective fuelled by cheap liquor... The femme fatale who always has a perfect put down to hand... The naïve...

Posted by: Woven Agency
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Inspiration

Spotlight: Photographer Nigel Harniman on 30 years of shooting cars

“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...

Posted by: Creativepool Editorial
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Trends

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Social Media

Krispy Kreme gets social with Hotlight Hour

Krispy Kreme has become the go-to brand for bosses in the UK keen to reward staff with the sweet treat. But the enjoyment doesn't stop there and the doughnut company has now swung onto social media to promote an incentive that goes way beyond the...

Posted by: Creativepool Editorial
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool

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