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Inspiration

#CompanySpotlight on Industry-leading DAM software company Bynder

Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...

Posted by: Creativepool Editorial
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Inspiration

Legends apparel inspires everyone to find their calling | #BehindTheBrand

Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...

Posted by: Creativepool Editorial
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Inspiration

The painter who became a film director | #MemberSpotlight

Natasha Kinaru is a Film Director, Screenwriter, Producer and Editor who got her start in oil paintings and drawings before finding her true calling as a director. Today, we discuss how and why she transitioned from the slow and meditative world of...

Posted by: Creativepool Editorial
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Features

Top 5 most exciting rebrands of the 21st century

A rebrand is an excuse for a company to shed its skin and reinvent itself in the eyes of the general public. It can be subtle or it can be transformative. They can also be a risky business. Think the recent rebranding of delivery firm Hermes as Evri....

Posted by: Benjamin Hiorns
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Workshop

From sausage maker to meal creator | #BehindTheBrand

Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...

Posted by: Creativepool Editorial
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Features

How to hire a great studio manager – 5 top tips

Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...

Posted by: Creativepool Editorial
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Features

Ahead of the game in stand design - Interview with Rebecca Barbara Sant

Being an exhibitor at an industry event or trade show like Sigma, offers companies a unique opportunity to attract and engage with prospective customers. It’s the perfect place to create a positive first impression and generate new leads. But...

Posted by: The Authentic Brief
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Industry

Agencies - Is it time to raise your fees?

The cost of living crisis isn’t just impacting those struggling to get by. It’s a situation being exacerbated by rising inflation and inflation affects everyone, particularly at a time of great global instability. With costs stacking up...

Posted by: Benjamin Hiorns
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Features

Does too much data hinder creativity? | #PurposeMonth

Data is everywhere. Indeed, we are currently living through the golden age of data where information is more valuable than… well… gold. But here at Creativepool, we are, above all else, creatives. We operate with the right sides of our...

Posted by: Benjamin Hiorns
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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Features

12 unexpected graphic design trends to watch for in 2022

When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...

Posted by: Chris Bicourt
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Inspiration

Swiss-inspired precision from a creative lifer | #MemberSpotlight

It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the uncomfort zone with The Team Director Sally Tarbit

With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Freelance Art Director?

A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...

Posted by: Antonino Lupo
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Features

Why freelancing is the future of work

The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...

Posted by: Antonino Lupo
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Leaders

Hybrid partnerships are the only answer to 'broken' agency models

If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....

Posted by: Creativepool Editorial
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Features

Here’s why a good client-agency relationship goes both ways

Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...

Posted by: Antonino Lupo
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Inspiration

You are not designers

A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...

Posted by: Simon Manchipp
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Inspiration

From simple visions to Something Big - #CompanySpotlight

Some of the best agencies and pieces of creative work in this industry are often born out of simplicity and clarity of vision. The story of Something Big, one of the Top 20 communications agencies on Creativepool, isn't much different in that...

Posted by: Creativepool Editorial
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Industry

How to choose a design agency

Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...

Posted by: Benjamin Hiorns
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Job Description: Chief Creative Officer

The dream weavers at the centre of every creative enterprise, chief creative officers are a unique combination of managerial flair and creative talent. They offer a necessary balance between the CEO and CFO and need to realise that creativity is the...

Posted by: Creativepool
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Inspiration

Balancing distinction with familiarity - #MemberSpotlight

Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...

Posted by: Creativepool Editorial

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