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Leaders

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Raw talent with Sophie Mayanne

Sophie Mayanne is a 23-year old fashion and portrait photographer based in The Cotswolds. Her style is unmistakable - favouring raw, striking images (often -though not exclusively- of people), which are instantly recognisable. The boldness of...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

AMV BBDO - Doritos Doritos is supporting the launch of its decidedly spicy new Heatburst range with a two month TV campaign that builds on its “For the Bold” positioning. Developed by AMV BBDO and PepsiCo, the new campaign, starring an...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Leaders

Droga5 London launch “Because of Life” global campaign for UNIQLO

Droga5 London has created a global campaign for UNIQLO under the “Because of Life, We Made LifeWear” banner; a new articulation of UNIQLO’s quest to create clothes that make life better. The campaign, which is the first work by Droga5 London...

Posted by: Creativepool Editorial
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Leaders

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Leaders

BMB have their hands full with £4.5 million Hula Hoops campaign

Backed by a £4.5 million marketing campaign, this new work from BMB marks a bold new strategy for Hula Hoops, in a push that aims to appeal to more households across the UK than ever before. The campaign, which launched online first, kicks off...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Brutalist aethestics at The Rodina

The Rodina was founded in 2011 by Tereza and Vit Ruller, two Czech-born, Amsterdam-based graphic designers, interested in connections between culture, technology and aesthetic. The Rodina designs events, objects and tools as well as videos,...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Industry

Calling all future creative leaders

#CEFutureLeaders - you're invited to a stellar one-day event. One of Creative Equals' aims is to double the number of creative directors in London. Currently, the number is just at 12%. That's why we're inviting 100 future creative leaders to come...

Posted by: Creative Equals
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Inspiration

Beach Meets: Jayde Perkin

Continuing our series of recent grad interviews, we chatted to Jayde Perkin - her delicate watercolour illustrations are full of cute pastel tones, and fun representations of everyday life. Plus, I’m a sucker for an illustrated gallery scene...

Posted by: Beach London
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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Leaders

The Gunn Report 2016: Results

The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial
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Leaders

Digital Marketers Predict the Death of the Cookie by 2018

Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...

Posted by: Creativepool Editorial
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Workshop

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first - two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one might think. Both (usually) are understaffed, both need...

Posted by: Andreas Krasser
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Leaders

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Industry

ONE EXTRAORDINARY DAY IN BRANDED CONTENT - BOOK NOW

EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...

Posted by: The BCMA
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Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Posted by: Creativepool Editorial

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