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Displaying 1765 - 1800 of 2106 results

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Leaders

The Big Apple just got a little bit juicer with GSP&P

In a move that reveals a certain symmetry with its parent office, which claimed the San Francisco Examiner as one of its first client back in the 1980's, the New York arm of Goodby Silverstein & Partners has landed a big city tabloid as one of its...

Posted by: Benjamin Hiorns
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Leaders

Why are ads for video games so dishonest?

I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...

Posted by: Magnus Shaw
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Leaders

Karmarama bail on BBC creative review

Karmarama dropped out of the statutory review yesterday for the BBC's creative account, which is looking more lucrative than ever before following the recent ambitious BBC Music ad (created by Karmarama) featuring a host of celebrated artists...

Posted by: Benjamin Hiorns
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Leaders

JWT & KitKat want to get rid of Gordon

JWT Amsterdam have launched a new integrated campaign for Nestle's KitKat chocolate brand, which aims to promote the new KitKat Double Chunky Caramel through “The first-ever nationwide break.” The campaign, which is entitled “Give...

Posted by: Benjamin Hiorns
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Leaders

Rob Lowe unleashes his painfully awkward side for DirecTV

In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...

Posted by: Benjamin Hiorns
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Leaders

VivaKi sponsor original AOL On Network shows

VivaKi has been announced as the exclusive advertising partner of four new AOL Originals shows that will be available exclusively through the AOL On network in the UK and across AOL owned publishers and sites such as The Huffington Post, Engadget and...

Posted by: Benjamin Hiorns
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Leaders

New LA global creative agency focus on music

Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...

Posted by: Benjamin Hiorns
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Leaders

Fake TV show by fake agency are being sold worldwide

TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...

Posted by: Benjamin Hiorns
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Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Leaders

McDonald's unveil the final phase of their “My Burger” experiment

To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...

Posted by: Benjamin Hiorns
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Leaders

YouTube celebrate digitisation of Old Street EC1 Roundabout

London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...

Posted by: Benjamin Hiorns
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Leaders

NRMA Insurance launch new campaign from award winning agency

A new campaign for Australian insurance firm NRMA Insurance, highlights its home and contents insurance policy with an amusing 30-second TV spot that shows a family of possums breaking into a family's home while they're away on holiday. The campaign...

Posted by: Benjamin Hiorns
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Leaders

WCRS and Now TV bring The Walking Dead to life!

To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi unveil the shark-proof beach buoy

In an ingenious ploy to promote the Optus network, M&C Saatchi have created a smart ocean buoy that can detect sharks and alert beach-dwellers, showcasing the power and reach of the mobile network, which is the second largest in Australia. The agency...

Posted by: Benjamin Hiorns
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Leaders

October's latest vertical and horizontal moves in the creative world

The last week has seen a lot of creative moves, with announcements made from all corners of the globe. Perhaps the biggest announcement was made by video advertising firm TubeMogul, who hired Mauricio Leon, formerly of ZenithOptimedia, as commercial...

Posted by: Benjamin Hiorns
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Leaders

Jaguar unveil another high-profile cinematic ad for new campaign

Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...

Posted by: Benjamin Hiorns
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Leaders

Moves and hires at Saatchi, M&C, Anomaly and Mediacom

Saatchi & Saatchi London announced yesterday that former Nike UK brand communications director Adam Collins, and Mother's Will Nicholls have been hired as managing partners at the agency. Both Collins and Nicholls will report to chief operating...

Posted by: Benjamin Hiorns
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Leaders

Grey London help Volvo 'Swell' its brand in new ad

In a bid to move into a more premium market space, Volvo has launched a new TV campaign for its XC60 model called “Swell.” The campaign is centred around a film which introduces some of the basic principals that represent the brand's positioning...

Posted by: Benjamin Hiorns
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Leaders

AOL and Publicis expand their partnership

AOL and the Publicis Groupe announced yesterday that they would be expanding their comprehensive six-year partnership into programmatic video and linear TV in a move that will provide all agencies within the Publicis Groupe with greater access to...

Posted by: Benjamin Hiorns
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Features

Levis ran one of the most successful campaigns ever. So what now?

Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...

Posted by: Magnus Shaw
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Leaders

Will Coconut Water Beat Coca-Cola?

First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...

Posted by: Creativepool
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Leaders

The Exceptional Journey With Courvoisier

One of the world's leading luxury cognacs announced yesterday the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the...

Posted by: Creativepool
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Leaders

A New Name to 80-Year History Of Financial Stability

Formerly GE Capital Retail Finance, Synchrony Financial, is one of the premier consumer financial services companies in the United States and is the largest provider of private label credit cards since its begining in 1932. Yesterday, Synchrony...

Posted by: Creativepool
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Leaders

Will The New Creative Agency Hub In Argentina Become A Success?

The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...

Posted by: Creativepool
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Inspiration

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Leaders

Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool
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Leaders

Coca-Cola Goes Green with Rosie Huntington-Whiteley

After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...

Posted by: Creativepool

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