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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Inspiration

Churning through lockdowns with UKTV and Peter Allinson - #AnnualSpotlight

"When the going gets tough, the tough get going." It is with these immortal words by Billy Ocean that Head of Design at UKTV Peter Allinson recounts his own experience with the past year of lockdowns and restrictions, moments of doubt and anxiety for...

Posted by: Creativepool Editorial
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Features

Global creative calendar: June 2021

According to BCH Henderson Institute’s Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities, and finding new paths to growth.” Their forthcoming book “The Imagination...

Posted by: The Darnell Works Agency
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Industry

Annual 2021 FAQ: The 10 ‘Most’ Asked Questions About the Awards

This is it! With the Annual 2021 standard submissions deadline out of the way, you only have until midnight PT on 10th June to enter the awards. I'm sure some of you will still be working on their entries. It’s all good. We all love to leave...

Posted by: Antonino Lupo
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Industry

Looking back on Annual 2020

Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...

Posted by: Antonino Lupo
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Inspiration

The magic of award-winning animation with Ambassadors - #AnnualSpotlight

Ambassadors is a creative production studio driven by the belief that craft makes all the difference. It is a testimony to Ambassadors's love for the industry and craft of animation that they were able to become our very first Creative Services...

Posted by: Creativepool Editorial
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Industry

Annual 2021 Judges Unveiled: Heineken, Ogilvy, TikTok and more...

Creativepool has officially selected the full line-up of judges for Annual 2021, the Creative Industry’s ‘Most’ Award currently open for submissions until 27th May. With a diverse blend of incredibly inspiring industry and...

Posted by: Creativepool Editorial
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Industry

Hard Calls Save Lives - #BehindTheIdea

How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: May 2021

A year ago, this forecast of upcoming events became irrelevant, almost overnight. However, since then, we have all adapted - and now, a sense of rejuvenation is on the rise. Compared with pre-COVID life, we may go less often, stay closer to home, and...

Posted by: The Darnell Works Agency
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool
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Industry

Colourful Bing Bang Bong for RuPaul's Drag Race UK - #BehindTheIdea

RuPaul's Drag Race has become a global sensation in recent times, and a great context to promote inclusivity and love as part of a reality TV competition. The most famous Drag Race in the world has just recently landed in the UK as well, where the...

Posted by: Creativepool Editorial
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Industry

A quirky TV spot for Toolstation - #BehindTheIdea

When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...

Posted by: Creativepool Editorial
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Inspiration

What hides behind the camera? - #MemberSpotlight

Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...

Posted by: Creativepool Editorial
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

Posted by: Antonino Lupo
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Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
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Features

How Brands choose Agencies

It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...

Posted by: Antonino Lupo
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Inspiration

Blending photography and graphic design - #MemberSpotlight

Freelance photographer Dean Dorat has a particularly distinctive style. As a creative who was used to playing around with all sorts of portraits, words, signs, shots from the street and other types of creations, her work has always been incredibly...

Posted by: Creativepool Editorial
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Inspiration

Take a deep breath - #MemberSpotlight

Mariano Gabriel Vidal is an animation artist. He is also the character designer behind the 2018 International Emmy Kids Awards Nominee show Mini Beat Power Rockers. The best part is that, by his own admission, Mariano also got into the industry by...

Posted by: Antonino Lupo
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Industry

Dreams of 5G with Orange, Publicis and Apple - #BehindTheIdea

With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...

Posted by: Creativepool Editorial
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Inspiration

The fearless gambles of Signal Film - #CompanySpotlight

How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...

Posted by: Creativepool Editorial

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