Features
Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview.
He also outlines the importance of company culture, how his former bosses...
Posted by: Creativepool Editorial
Leaders
Creativepool held its annual Connect: London festival at Boiler House, Old Truman Brewery last week with two days of inspiring talks, workshops and networking events for the creative industry.
The packed programme saw the action take place across...
Posted by: Creativepool
Leaders
Muji's all weather bus
Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020.
The public vehicle, called Gacha, is designed in collaboration with...
Posted by: Creativepool Editorial
Leaders
Mother - MoneySuperMarket
MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
Leaders
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX
Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Leaders
The robot that helps ill children keep up with their schoolwork
Norway's installation at the London Design Biennale features a telepresence robot, which keeps kids in touch with the classroom if they're off school with long-term illness. Called...
Posted by: Creativepool Editorial
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me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
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TMW Unlimited - Simple
The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
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VCCP - Cadbury Twirl
Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool Editorial
Leaders
Y&R London
Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
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Somesuch
Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
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The 3D-printed inflatable car interiors of the near-future
Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Leaders
Dentsu Aegis Network
Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
Leaders
WCRS - Sky Mobile
Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
Leaders
TMW Unlimited - Genius Gluten Free
TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...
Posted by: Creativepool Editorial
Leaders
Raconteur
A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...
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Brothers and Sisters - Sunny
Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial