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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

From Museumification to Mash-ups: Five experiential trends for 2020

Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...

Posted by: Luc Benyon
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Inspiration

5 marketing trends for 2020: Yuval Ben-Itzhak

2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...

Posted by: Creativepool Editorial
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Leaders

3 trends from New Designers 2019

New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...

Posted by: Rob Pratt
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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Inspiration

WTF is happening? 5 consumer trends for 2020

What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...

Posted by: Creativepool Editorial
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Inspiration

Retail trends 2019: Ian Scott

Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...

Posted by: Creativepool Editorial
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Inspiration

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Inspiration

Zine culture tops Shutterstock trends in 2019

Shutterstock has launched its eighth annual Creative Trends Report, which predict major trends in 2019 as well as what will be the rising topics and one to watch in the year ahead. The overbearing theme of the findings is that there will be a...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
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Industry

Tech trends from CES 2019

Over a five-day period, I attended one of the largest consumer electronics conferences in the world, CES, to dive into the new tech and innovations that will be changing the advertising landscape in the foreseeable future. If we don't keep up, we'll...

Posted by: Kevin Forister
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Leaders

Ad trends 2019: Sam Walker

Tech and data will try try - and fail - to outshine creativity in 2019 according to Sam Walker. The ECD at London creative studio Uncommon offers his thoughts on the year ahead. What will be the biggest trend in 2019? The trend of talking about...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Carl White

Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead. What will be the biggest trends in 2019 in your field? I expect to see massive...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Hugo Drayton

Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity. What will be the biggest trends in 2019 in your field?...

Posted by: Creativepool Editorial
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Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Leaders

Ad trends 2019: Ming Chan

A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: Jeremy Harvey

Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead. What will be the biggest trends in 2019 in your field? I...

Posted by: Creativepool Editorial
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Leaders

Ad trends 2019: John Treacy

John Treacy, ECD at Proximity London shares his thoughts on the year ahead for advertising and tells us what the best campaign was in 2018. What will be the biggest trend in 2019? Brands going into ‘acquisition mode’ after GDPR has...

Posted by: Creativepool Editorial
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Leaders

Three things from Cannes: taboos, trends and tears

With Cannes Lions closing its doors last Friday, we asked five creative leaders, to share their thoughts on this year’s Cannes Lions. They will also be speaking at ‘Creative Stories…from Cannes’ 18 July for a more in-depth overview of the...

Posted by: Creative Social
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Inspiration

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Inspiration

Design Trends 2018: Bold moments, glitches, layers and diversity

I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...

Posted by: Benjamin Hiorns
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Leaders

Future Trends: Next-Gen Broadcast Technology and Consumer Electronics

The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...

Posted by: The Crewing Company
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Leaders

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Inspiration

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns

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