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Displaying 1 - 36 of 5354 results

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Inspiration

Campaign to bring back Page 3 proves scars can be sexy #BehindTheIdea

Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...

Posted by: Creativepool Editorial
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

Biomimicry and product design: Taking design inspiration from nature

Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...

Posted by: Matter Of Form
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Inspiration

Waking up to a unique way to travel | #BehindTheIdea

Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...

Posted by: Creativepool Editorial
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Inspiration

Find some inspiration today with the top 5 animations of 2021

It’s been a year! Wherever the past 11 months went, we are now in December and it’s time to start looking back on everything good that happened this year. What better way to start than by listing the best animations from 2021? Top 5...

Posted by: Antonino Lupo
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Features

Travel and sustainability: Transforming for the future

The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...

Posted by: Imagination
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Industry

Behind the Idea: The powerful anti-exploitation campaign by Affixxius

Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...

Posted by: Creativepool Editorial
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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Leaders

Holidays Are Coming as Coke launches biggest ever Christmas campaign

While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...

Posted by: Creativepool Editorial
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Leaders

How travel brands can use influencers for global growth

Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...

Posted by: Aaron Brooks
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Leaders

Does your travel website sell your destination as well as Instagram?

Instagram offers the world through your phone, and travel industries cannot afford to be left behind in the digital landscape. Creating the perfect user experience has become an integral part of the travel sector and can be highly critical to...

Posted by: Naked Ideas
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Features

Talking the World Cup 2018 ITV campaign with John McKenna

In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...

Posted by: Benjamin Hiorns
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Leaders

What makes a great UGC campaign?

Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...

Posted by: Lobster
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Leaders

Above+Beyond embrace a Modular approach to new classic movie campaign

Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema. Created by Above+Beyond, the campaign broke on 6th August in the UK...

Posted by: Creativepool Editorial
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch ultimate campaign for Thomson ahead of TUI rebrand

Thomson is launching a campaign to showcase the special moments it provides for holidaymakers at its resorts, ahead of its planned rebrand to TUI in late 2017. The campaign, created by RKCR/Y&R, comprises of TV, radio, print, digital, VOD, broadcast...

Posted by: Creativepool Editorial
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Leaders

McCann and Mastercard offer free London travel with Android Pay

Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...

Posted by: Benjamin Hiorns
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Leaders

Engine's successful NHS #MissingType campaign relaunches for a 2nd year

Engine, together with NHS Blood and Transplant, is uniting with blood donor organisations across 21 countries to highlight an almost 30% international drop in blood donation. A number of high profile brands and organisations are backing the campaign,...

Posted by: Creativepool Editorial
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Leaders

AKQA show off state-of-the-art trains in Eurostar campaign

Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in...

Posted by: Creativepool Editorial
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Leaders

The 2016 Cannes Lions campaign is here

The new in-house Cannes Lions campaign by Jack Morton Worldwide promotes the 2016 International Festival of Creativity by revealing how grateful it is for creative ideas. Called simply “Thank You Creativity,” the integrated campaign is...

Posted by: Creativepool Editorial

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