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Leaders

VCCP help Avis “Try Harder” in a new European TV Campaign

VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...

Posted by: Benjamin Hiorns
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Inspiration

Does London help or hinder creativity?

I am writing this blog on a train on the way back to the Big Smoke following a few days mini-break in Cornwall, Mevagissey to be exact. As usual I have found the green hues, sea air and laid-back friendly locals a tonic to my tattered nerves and eye...

Posted by: Jessica Hazel
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Leaders

Smartify share their insights into mobile conversion at eTail West

Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...

Posted by: Benjamin Hiorns
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Leaders

2014 RIBA Norman Foster Travelling Scholarship call for entries

The 2014 RIBA Norman Foster Travelling Scholarship has launched and is inviting applications from schools of architecture around the world. A £6,000 grant will be awarded to one student by a panel of judges which includes Lord Foster and the...

Posted by: Foster + Partners
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Inspiration

Two trends influencing the performance of your brand

The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...

Posted by: Bray Leino
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Leaders

Space for silicon

Anyone who works around the Silicon Roundabout is familiar with the noise of building work. It’s happening all around and the amount of old buildings coming down and new ones rising up is accelerating fast. One of the reasons for the surge in...

Posted by: Every Interaction
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Features

The internet - the staggering truth revealed.

The World Wide Web, it's a wonderful thing to be sure. You've got your social media for endless moaning and pictures of your holidays. You've got your YouTube for Little Mix videos and footage of other people's pets. And you've got your online...

Posted by: Magnus Shaw
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Features

Working from home: a rod for your own back?

Over the summer, I was working for a client in southeast London. I’ll be honest: the travel was a pain in the butt. We were in that ridiculously hot stretch of the summer where it was hotter in London than in most of Europe. The tube was...

Posted by: Ashley Morrison
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Leaders

Go home. Why the Government's ad vans were such a failure.

Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...

Posted by: Magnus Shaw
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Leaders

A Doctor Who movie? Don't hold your breath.

Peter Capaldi is to be the new Doctor and I couldn't be more delighted. Apart from the fact I consider 'The Thick Of It' to be a television comedy so accomplished is resembles high art, Capaldi just has the face and demeanour of a Time Lord. Yes, I...

Posted by: Magnus Shaw
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Features

Why social media is making us lonely.

In 2010, at a cost of $300 million, 800 miles of fibre-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute...

Posted by: Jessica Hazel
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Features

Spotlight... Rob Pratt, Senior Designer & Art Director

Company Brand & Deliver Job title Design Director Social media Creativepool.com/robpratt Twitter: @prattrob Website: robprattdesign.co.uk Tell us a bit about what it is that you do I’ve worked across iOS apps, websites and digital...

Posted by: Creativepool
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Leaders

Nobody's fool? How The Guardian built the best April Fool's gag ever.

It has been suggested that working in the media is a fool's errand. Usually by people who would like to work in the media but believed those 'Traffic Warden - a lifetime of adventure' recruitment ads. However, once a year, their derogatory snipe has...

Posted by: Creativepool
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Workshop

Tips for Negotiating Your Salary and Accepting a Job Offer

Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...

Posted by: Source
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2013 Designs Of The Year

Today sees the opening of the 6th annual Designs Of The Year exhibition and awards at London's Design Museum. Following in the footsteps of previous winners such as Barber Oserby's Olympic Torch and Shepard Fairie's Obama painting, 90 nominees have...

Posted by: Creativepool
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Features

The hardest word. Has 'sorry' lost all meaning?

by Magnus Shaw. Last weekend the BBC screened an episode of 'Tweenies' on their CBeebies channel and a minor fuss broke out. I should point out I don't watch CBeebies habitually and have never watched a complete 'Tweenies' show in my life - but I...

Posted by: Creativepool
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Features

The 'write' idea.

by Ashley Morrison. A few weeks ago, I was approached by a prospective client, who asked whether I'd be interested in doing some work for them. Specifically (or not, as it turned out) they needed me to write a brochure. I assumed they wanted a quote...

Posted by: Creativepool
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Features

5 minutes with... Simon Attwater, LBi London

When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...

Posted by: Creativepool
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Features

Dale Edwin Murray

- View Dale's Creativepool profile here Website: daleedwinmurray.com Facebook: facebook.com/Dale-Edwin-Murray-Illustration Twitter: twitter.com/DALEEDWINMURRAY "I'm a UK-based freelance illustrator and graphic artist working in the fields of...

Posted by: Creativepool
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Features

Jesus Revuelta - DoubleYou

What do you actually do? Tags: [nike], [nestlé], [team], [concept], [integrated], [digital], [social media], [strategy], [ideas], [trendwatching], [advertising that does not seem advertising]. My time is now - NIKE FOOTBALL SPAIN from...

Posted by: Creativepool
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Features

Natalie Nicklin

- View Natalie's Creativepool profile here Twitter: @natnicklin Facebook: facebook.com/NatNicklinArt Website: www.natnicklin.co.uk "Natalie Nicklin utilizes a wide range of processes within her work; from found images and photography to modern...

Posted by: Creativepool
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Features

Simon Pendry - Blue Marlin

"Blue Marlin is the home of landing big ideas, which are at the heart of everything we do. We pride ourselves on delivering relevant, unique and consistent experiences across brand touch points worldwide. Blue Marlin is an independent integrated...

Posted by: Creativepool
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Features

Guy Duncan - Coca-Cola

"The Coca-Cola Company needs little introduction, but I can say I'm incredibly lucky to work for Jonathan Mildenhall who leads Content Excellence here in Atlanta, at a time when creativity and the development of excellent creative work is high on the...

Posted by: Creativepool
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Features

5 minutes with... Paul Boag - Co founder at Headscape

"I have always been rubbish at elevator pitches! But here goes... Headscape is a web design company that offers development, design and consultancy services. We have a broad client base from large public sector organisations to charities, higher...

Posted by: Creativepool
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Features

5 minutes with... Paul Logan - Creative Director at Breathingjuice

"Breathingjuice produces digital design and motion graphics for a wide range of clients and the very best creative agencies. We create digital content that can work across multiple platforms including website channels, social media campaigns, mobile...

Posted by: Creativepool
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Features

Spotlight - Jodie Cox - Illustrator

"Perseverance is a must! Don't give up at the first hurdle....." Describe your work in one sentence. Bold, colourful, fun images that hopefully make you think a bit. What's the most important thing you've learnt in your line of work? Have...

Posted by: Creativepool
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Features

Spotlight - Chris Hannah - Art Director

- View Chris's Creativepool profile ‘Network, but don't be pushy. You're more likely to find work through people you know' How long have you been a Freelancer for? Around three years. Describe your work in one sentence. Freelance Art...

Posted by: Creativepool
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Features

5 Minutes with... Jon Humphreys - The Neighbourhood

Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...

Posted by: Creativepool

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