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Features

A disloyal customer, a chatbot, and a really bad movie.

AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...

Posted by: Andrea
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Leaders

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

Posted by: Creativepool Editorial
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Inspiration

Developing An Eco-Responsible Approach To Event Management & Marketing

Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...

Posted by: Phil Michael
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Clemenger BBDO Sydney Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...

Posted by: Creativepool Editorial
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Leaders

Ben Leeves for Jungle

Jungle Studios, the Soho-based full service audio post production facility that brings together award-winning sound design and music for advertising, promo and broadcast, has announced the appointment of Ben Leeves. Ben, who has over 20 years’...

Posted by: Jungle Studios
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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BMB - Campaign To End Loneliness BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at...

Posted by: Creativepool Editorial
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How to get your first job in CG

When applying for a job, people often say it’s not what you know, it’s who you know. Well, we call BS on that. In our industry, talent and creativity are obviously paramount. But that’s a little vague, isn’t it? What are...

Posted by: Saddington Baynes
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Workshop

Challenges ahead for Creative Recruitment in the SW

Our recent Creative Employment Survey revealed an optimistic outlook with 39.5% of respondents sure that growth is ahead. But what are the anticipated challenges that may lie ahead for the creative industries? Although 76.7% of respondents think that...

Posted by: ADLIB
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Leaders

Creative Opinions: The Wunderman/Possible Merger

Mergers are funny old things. More often than not, they're lambasted as job-eating, austerity driven moves that are more about branding than innovation, and result in work that lacks personality and clients feeling like they've been thrown from...

Posted by: Benjamin Hiorns
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Leaders

Lack of accountability and investment blamed for NHS cyber attack

A “lack of accountability and investment” in cyber security measures has been blamed for the recent so-called 'Wannacry' virus that hit NHS IT systems in the UK last month in a report released today by the Chartered Institute for IT (BCS). The...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

McCann London McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...

Posted by: Creativepool Editorial

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