Leaders
Inamoto & Co - Asics
Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based...
Posted by: Creativepool Editorial
Leaders
Amazon's Giant Flying Drone Warehouses (January)
In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
Leaders
Wunderman/Blast Radius
Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...
Posted by: Creativepool Editorial
Leaders
M&C Saatchi
M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
Leaders
Initiative - Lego
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
Leaders
Frank Kolkman's VR death machine
To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
Leaders
ROTHCO - Soar
Creative agency ROTHCO and independent national youth outreach movement, Soar, have launched a moving two-minute short film “It’s Just a Phase,” which aims to raise awareness around perhaps the most uncertain and...
Posted by: Creativepool Editorial
Leaders
AMV BBDO - Think!
Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
Leaders
Twelve
Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...
Posted by: Creativepool Editorial
Leaders
McCann Manchester - Smyths
McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - Godiva
Premium chocolate brand Godiva has partnered with esteemed photographer and director Rankin, to produce a new immersive global campaign, that showcases the sensorial artistry of its new range, Godiva Masterpieces. The...
Posted by: Creativepool Editorial
Leaders
Uber CEO apologises for mistakes in wake of London ban
Uber’s CEO has swallowed his pride and apologised in the wake of the controversial decision by Transport for London to not renew the ride-sharing app's licence when it expires this...
Posted by: Creativepool Editorial
Leaders
BETC
BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...
Posted by: Creativepool Editorial
Leaders
UM - iZettle
UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle. UM will handle all planning and buying for iZettle on an ongoing basis. This is...
Posted by: Creativepool Editorial
Leaders
CHI&Partners
CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - Thorpe Park
Taylor Herring has subverted conventional out of home advertising by anchoring the living dead to an ad installation in East London and making commuters wish they were tucked up safely at home. This bizarre experiential...
Posted by: Creativepool Editorial
Leaders
Publicis - Diesel
Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The...
Posted by: Creativepool Editorial
Leaders
The living, robotic jewellery that changes clothing on the fly
The miniature robots that make up the Kino project can crawl over fabric to personalise garments, adapt clothing for different climates, and perform other helpful tasks. The project was...
Posted by: Creativepool Editorial
Leaders
Pearlfisher - Taylors of Harrogate
Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on “extraordinary flavour.” The new brand proposition, created with global creative agency Pearlfisher, includes the...
Posted by: Creativepool Editorial
Leaders
bigdog
Full-service, integrated marketing agency bigdog has announced that Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also...
Posted by: Creativepool Editorial
Leaders
Havas - Jurys Inn
Havas London has unveiled its first work for hotel chain Jurys Inn. The multi-media campaign, which launches on TV this week, also introduces the brand’s new proposition “Stay Happy,” and represents its most...
Posted by: Creativepool Editorial
Leaders
Engine - E.ON
This week saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered...
Posted by: Creativepool Editorial
Leaders
Golin/MullenLowe London - Magnum
Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
Leaders
Officer & Gentleman - Pornhub
Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
Leaders
Hoot Comedy
Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...
Posted by: Creativepool Editorial
Leaders
Publicis - Fairy
Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...
Posted by: Creativepool Editorial
Leaders
TMW Unlimited - Lynx
TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...
Posted by: Creativepool Editorial
Leaders
Geneva Motor Show: Airbus presents concept for flying car
Airbus and Italdesign have revealed their plans to help city dwellers beat traffic with a modular vehicle that is part car, part drone. The concept vehicle, named "Pop Up," was unveiled at...
Posted by: Creativepool Editorial
Leaders
Bonfire Creative Intelligence - Bosch
Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....
Posted by: Creativepool Editorial
Leaders
The 'personal cargo droid' that could replace your suitcase and walk your dog
The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
Posted by: Benjamin Hiorns
Leaders
Publicis Groupe
Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...
Posted by: Creativepool Editorial