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Displaying 109 - 144 of 173 results

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#AWEurope Unveils 2016 Lineup

The fourth edition of Advertising Week Europe is bringing more industry heavy hitters and unique programmes to the stages of the brand new Picturehouse Central venue. The thought leadership agenda and corporate partner roster for the 2016 event has...

Posted by: Advertising Week
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Leaders

Thank you for naming me Creativepool Newcomer of the Year 2016

Hello, I'm Blair Barnette! With such talent in the room Thursday night, I'm incredibly honored to have been voted Newcomer of the Year and given awards for three individual projects. I especially would like to draw attention to my team of fantastic...

Posted by: Blair Barnette
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Leaders

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Nextbit launches the gorgeous, crowd-funded Robin phone Kicking off a rather phone-heavy week in tech news, Nextbit has launched a new crowd-funded Android phone, which uses integrated cloud storage. The Robin was designed by Scott Croyle, former...

Posted by: Benjamin Hiorns
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Leaders

Top 5 Ads of the Week: Week 1

In-House - Specsavers Considering this is our first week back after a rather elongated (and particularly stressful) Christmas break, there were A LOT of new ads to get through, and we’d be remiss to ignore so many great spots. Hence the...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial
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Leaders

Razorfish go for the feels with new Canon campaign

Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...

Posted by: Creativepool Editorial
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Leaders

Saatchi London keep families together with Sausages & Chips

Saatchi & Saatchi London and Richmond Sausages have launched a nationwide “Sausages & Chip” campaign, which continues Richmond’s signature family focus with a brand positioning that centres on the extreme lengths to which parents...

Posted by: Creativepool Editorial
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Leaders

Linda Kaplan Thaler joins the Advertising Hall of Fame

Publicis New York chairman Linda Kaplan Thaler was recently inducted into the American Advertising Federation’s Hall of Fame, an immense honour recognizing her lifetime of award-winning work in the industry. As a Hall of Fame member, Linda,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

BBH New York - Playstation The latest edition of the Star Wars Saga, The Force Awakens, won't hit cinema screens until December 17 in the UK, but the marketing frenzy has begun already. Toys have hit already hit store shelves, and the final official...

Posted by: Creativepool Editorial
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Leaders

Steve Albini rant becomes London billboard

When Diagonal label boss Oscar Powell, who also releases music under his surname via the XL label, decided to reach out to infamous producer Steve Albini to clear a vocal sample for his latest single “Insomniac,” he didn't expect a...

Posted by: Benjamin Hiorns
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Leaders

LDF Spotlight: Tom Dixon’s Pop-up Department Store

British lighting and furniture designer extraordinaire Tom Dixon has been one of the major talking points of the London Design Festival this week with his one-of-a-kind pop-up department store. The “Multiplex” is said by Dixon himself to...

Posted by: Benjamin Hiorns
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Leaders

PG Tips gives the Monkey a Vajazzle

I am all for the idea of using a soft toy as an advertising tool. Indeed, I am a proud owner of not only at least 4 supposedly Russian meerkats and a vintage “Flat Eric” (I'm really showing my age here), but even a couple of those...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Amazon is going underground Many of you might have been surprised this last week by a sneaky new app Amazon stealthily dropped onto Android devices (I know I was). What made this particular app so surprising, however, is that you couldn’t download...

Posted by: Benjamin Hiorns
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Leaders

CHI & Partners give us all the X Factor

TalkTalk TV’s new X Factor sponsorship campaign launched over the weekend to coincide with the premier episode of the zeitgeist defining (for better or worse depending on who you ask) reality show's 12 series. “BopHeads” offers X...

Posted by: Creativepool Editorial
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Leaders

Spin 360° with new exhibition launch at Magma

London based studio, Spin, is the focus of Magma’s new exhibition, which launched last night. in the basement of their lovely new flagship store near Covent Garden. This celebration of 20 years of design exhibits limited edition prints that bring...

Posted by: Jade French
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Leaders

Chiaro reboots the Pelvic Floor exerciser in a sleek new wearable

Pelvic floor/kegel exercises have had known benefits for women for decades, especially post-child birth, for strengthening bladder muscles, reducing the risk of pelvic prolapse and improving sex. It’s the same core strength promise of popular...

Posted by: Chiaro Technology Ltd
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Leaders

I’m the best copywriter in the world ever – guaranteed*

Nobody likes a show-off. Unless they’re on X Factor and have zero talent, of course; THEN we like a show-off because it makes the dismissive “you’ve got four noes” that bit sweeter. But seriously, if you’re going to brag...

Posted by: Ashley Morrison
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Leaders

Durex caught vlogging off for new campaign

The last few years have thrown up a new kind of professional personality; the “YouTube celebrity.” These video bloggers (or “Vloggers”) make a living by posting short videos online that cover a range of topics from video games and films to...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

The First Virgin Hotel opens in Chi-town

Is there anything Richard Branson can't do? Well, besides affordable space flight (too soon?) and soft drinks (anyone who remembers Virgin Cola no doubt still has nightmares about it) of course? It would appear not, as the billionaire Virgin tycoon...

Posted by: Benjamin Hiorns
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Leaders

MADE gets physical

The online furniture store MADE has made its most ambitious move yet into the physical realm with a new flagship showroom (its largest yet) based in the centre of London. The new store opened on Saturday in Soho on Charing Cross Road, and fills a...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

LG take a Quantum leap LG has taken another step in the 4K wars with their new “Quantum Dot” TV, which they are expected to debut at CES 2015. The new QD-equipped set is said to offer a wider colour palette and improved saturation than...

Posted by: Creativepool Editorial
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Leaders

First Great Western trains get cuddly!

The First Great Western train company recently launched a website dedicated to toys that have been left behind by children travelling on their train in the South of England. The campaign aims to reunite children with their lost cuddly toys, both...

Posted by: Creativepool Editorial
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Workshop

The marketing opportunities most airports are missing

10. Travelators You know travelators, those flattened escalators that serve as moving pavements. Well, it’s not unusual to find static print ads along their route, but I’m suggesting the actual moving steps would be ideal ambient media....

Posted by: Magnus Shaw
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Leaders

Activision prank fans to promote new Skylanders game

The Skylanders franchise brought the idea of connecting physical toys to video games into the mainstream, and the concept has been copied by everyone from Disney to Nintendo in the years since. As such, franchise publishers Activision have decided to...

Posted by: Benjamin Hiorns
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Leaders

The Bump launches revolutionary new charity registry program

Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...

Posted by: Benjamin Hiorns
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Leaders

Samsung wraps up its global agency review

Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...

Posted by: Benjamin Hiorns
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Leaders

Keep Track Of Your Wish List With Twitter

November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...

Posted by: Creativepool
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Inspiration

Cartoon Surprise

We had the chance to speak to Italian Fotolia Contributor Danilo Sanino to ask him about his signature of illustration which is extremely popular, having found the target market for his work as well as his equation for success whilst still enjoying...

Posted by: Fotolia
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Leaders

Giving a presentation? Know your enemies.

Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...

Posted by: Magnus Shaw

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