Displaying 73 - 108 of 609 results
Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...
Posted by: Creativepool Editorial
A multi-skilled, creative-thinking photographer specialising in a wide range of content production. Jack Archer’s primary focus is on automotive photography working with both private and commercial clients. He is also, however, an experienced...
Posted by: Creativepool Editorial
With many big brands dipping their toe into the video games industry, we’ve seen a shift towards gamification - the application of typical elements of game playing to the customer experience. Augmented reality (AR) in particular, promises to...
Posted by: Creativepool Editorial
Ever wondered what life would be without a toilet? 1 in 4 people around the world lack access to one. In fact, more than 10% of our global population must defecate in the open, and globally, 55% of people do not have access to safely managed...
Posted by: Creativepool Editorial
Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...
Posted by: Creativepool Editorial
A rebrand is an excuse for a company to shed its skin and reinvent itself in the eyes of the general public. It can be subtle or it can be transformative. They can also be a risky business. Think the recent rebranding of delivery firm Hermes as Evri....
Posted by: Benjamin Hiorns
Draw is a UK-born architectural interiors and branding agency whose mission is to “bridge the gap between in-house design and creative studios.” From new interior schemes to visual identity and packaging design, it works with leading...
Posted by: Creativepool Editorial
Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...
Posted by: Creativepool Editorial
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
The creative industries ‘most’ awards celebrates its lucky seventh edition this year. And what a year it’s been, with the new work from home environment brining with it a disruption and uncertainty that couldn’t be overstated....
Posted by: Creativepool Editorial
"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...
Posted by: Creativepool Editorial
In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...
Posted by: Creativepool Editorial
Ever since our ancestors first gathered around campfires, listening in silent wonder to spoken history, people have always loved stories. We’re hardwired to adore a tale well told - which is one of the many reasons great copy is critical to...
Posted by: The Being Group
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
The District is a design practice that works in all aspects of brand strategy and visualisation. They work with, in their own words “interesting people who have an ambition to do interesting things” and specialise in “thoughtful,...
Posted by: Creativepool Editorial
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...
Posted by: Benjamin Hiorns
In many B2B organisations, the revenue stream is owned by the sales department. This leaves the sales team on the front lines using content the marketing team has created to close deals and engage prospects. However, more often than not, the content...
Posted by: Creativepool Editorial
Wunderman Thompson has partnered with the RHS, the UK’s largest gardening charity, to launch a new brand strategy and accompanying integrated campaign, showing how the RHS can help all gardeners to “speak plant.” The RHS boasts...
Posted by: Creativepool Editorial
As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3 presents. But as the shapeshifting Metaverse...
Posted by: We Are Amnet
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...
Posted by: Matter Of Form
Altrix is one of our success stories: a disruptive approach to easing nursing shortages, saving the NHS millions, and giving agency nurses a better deal. In this article, we explain how we took a fresh look at the Altrix Customer Experience via a...
Posted by: Despark
As a creative professional, you’re probably on the lookout for a career path that is both high-paying and able to bring you some joy. The good news is that you’re not alone in this. Tons of other creative pros are in the same situation as...
Posted by: Creativepool Editorial
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...
Posted by: Creativepool Editorial
James Keane is a man with some serious acumen in the world of advertising. With a background working for top flight agencies like J Walter Thomson and The & Partnership (CHI) as well as digital shops like Skive and design studios like Stylorouge, his...
Posted by: Creativepool Editorial
In celebration of the creativity that Blue Monday has catalysed over the years, Abi Pearl, Member Innovation Director at mobile network giffgaff reviews some of her favourites. It’s Blue Monday. For some, this marks the most depressing day of...
Posted by: Creativepool Editorial
3D artists are in high demand these days. We live in a three-dimensional world that demands accurate representation and that’s true whatever corner of the creative industries you find yourself in right now. The need to hire skilled and...
Posted by: Creativepool
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst - and brands must respond accordingly. Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for...
Posted by: Stocks Taylor Benson
Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...
Posted by: Bopper
I’ve always believed ambition was one of the biggest drivers of change in my personal and professional life. I want to be this, I want to be that, I want to be so many things and, no matter what happens, I will get there. This has served me...
Posted by: Antonino Lupo