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How to bridge the healthcare brand gap

While creativity might be flourishing in healthcare, the true potential of brand as strategic business asset is too often overlooked. James March, Category Director, Health & Wellness explores how we can bridge the brand gap – with Andrew Gardner,...

Posted by: Conran Design Group
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Inspiration

The Kerch Bridge Stamp – An ad campaign for resistance?

When a section of the Kerch Bridge connecting mainland Russia to the Crimea was blown apart last Saturday morning, it wasn’t the definitive strategic blow many assumed it would be. Indeed, the bridge was operational again (at least in part) by...

Posted by: Benjamin Hiorns
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Leaders

London's Garden Bridge receives £2 million but still faces set backs

UPDATE Since I reported on the Garden Bridge last week, it appears there has been something of a reversal in its potential fortunes. Public opinion has been mixed from the start, but whilst it appeared the £175 million plan was previosuly certain...

Posted by: Benjamin Hiorns
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Leaders

Designs unveiled for Bath Quays Bridge competition

Six designs from six different teams were revealed this week for a new bridge over the River Avon in Bath. The Bath Quays Bridge will link a new development on the bank of the River Avon with Bath's UNESCO-protected city centre, which is renowned for...

Posted by: Creativepool Editorial
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Leaders

Could this be the next London Bridge?

Four top design teams have released proposals in a competition to design a new crossing over the River Thames between Nine Elms and Pimlico in the London borough of Wandsworth, meaning that the winning team will be earning not only a lucrative...

Posted by: Creativepool Editorial
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Leaders

London's £12 million gallery to bridge gap between art and science

A new gallery is due to arrive in London in 2017, and aims to bridge the gap between art and science with the ambition of being an all-inclusive visitors’ space. The Science Gallery London project by King's College London is aimed at...

Posted by: Creativepool Editorial
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Creativepool Editorial
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Leaders

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard mount one final REMAIN campaign

It's finally here. June 23. EU Referendum day. A day that will live in infamy whatever the outcome. The last few months have seen a dramatic escalation in propaganda from both sides. So much so that's it's genuinely difficult to know who to believe....

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hooch, Homes and Health Clubs

Greenspace - Anthology Deptford Foundry The Greenspace consultancy has created the branding for a new London housing development, and is hoping to tell the story of the area through its work. The Deptford Foundry in south-east London is made up of...

Posted by: Creativepool Editorial
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Leaders

Rugby continues to dominate campaigns

VCCP London England rugby partner O2 has unveiled its first ever animated campaign, which sees the England Rugby Team turned in to giants through the power of support. Created by VCCP London ahead of the biggest tournament in English Rugby history,...

Posted by: Benjamin Hiorns
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Leaders

Inside the floating house on the River Thames

Some London commuters were taken by surprise yesterday morning when they spotted a fully functioning house floating down the River Thames. The Floating House stunt was arranged by TBWA\London for Airbnb, the website that allows anyone to rent out...

Posted by: Creativepool Editorial
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Leaders

The Design Museum taps Leo Burnett

The London Design Museum has appointed Leo Burnett as its official design partner for the museum’s final year in its current location at 28 Shad Thames in central London near Tower Bridge, where it has existed since 1989 as the world's leading...

Posted by: Creativepool Editorial
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Design Museum unveils £80 million refresh

The London Design Museum is set to move to Kensington as part of a drastic £80 million revamp, which will see leaving its current home at Shad Thames near Tower Bridge, and setting up shop in its new skin by 2016. The museum will triple in size...

Posted by: Creativepool Editorial
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Features

A Great British Design Classic: the telephone box

Yet another reality show came to an end last week, with Jermain Jackman being crowned king on The Voice. But these public competitions - from singing to cooking to interior designing to baking to skating - are nothing new. Did you know, for instance,...

Posted by: Ashley Morrison
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Features

Spotlight - Henry Stuart - Photographer

I have never received even one hour of training in photography, web design or programming and I make my living out of putting the three together. Creativepool caught up with Henry at Tower Bridge to talk about a lack of training, dodgy ankles and,...

Posted by: Creativepool
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Inspiration

Fighting fire with Candour | #CompanySpotlight

This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...

Posted by: Creativepool Editorial
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Leaders

Sadiq Khan and celebrity friends declare London open for summer

A stellar line-up of stars from the worlds of sport, music and entertainment today joined the Mayor of London’s campaign to tell the world that London is open for summer. As part of the ongoing #LondonisOpen campaign, a short 50 second video...

Posted by: Creativepool Editorial
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Leaders

Jameson launch 50,000 NFC bottles for Saint Patrick's Day

St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...

Posted by: Benjamin Hiorns
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Leaders

London Design Festival 2015 reveals gigantic installations

The London Design Festival recently unveiled it's installation plans for the 2015 festival, which will run between the 19th and the 27th of September this year. David Adjaye, Alex Chinneck and Mischer Traxler are among the esteemed designers set...

Posted by: Creativepool Editorial
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Leaders

Arsene Wenger and John Terry, new voices for the Underground

As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...

Posted by: Benjamin Hiorns
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Leaders

The future of London's skyline.

The Gherkin, The London Eye, the BT tower and One Canada Square are the great giants of London's skyline. One glance up in the air often takes your breath away as you contemplate the sheer scale of these structures. They also allow you to orientate...

Posted by: Creativepool
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Workshop

How to Hire a Furniture Designer

In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....

Posted by: Creativepool Editorial

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