Displaying 37 - 72 of 9310 results
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
In 2023, a meme could quite literally make or break a campaign. Whether or not that’s exciting or profoundly depressing will depend on many things (including, of course, your age) but it can’t be denied the memes generated in the wake of...
Posted by: Benjamin Hiorns
LONDON. February 21, 2023: Global experience agency WRG, the events and experiential division of The Creative Engagement Group, today announced the launch of the second year of its 12-month paid internship scheme ‘Year ONE’. The internship gives...
Posted by: The Creative Engagement Group
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
If a report by the World Economic Forum is to be believed, it will take over 100 years to close the gender pay gap. Quite simply, that will not do. Of course, this is a global study cast across all industries and takes into account countries where...
Posted by: Benjamin Hiorns
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...
Posted by: Creativepool Editorial
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
Occasionally, a piece of content will come along that completely floors me and compels me to sit down, compose myself and dissect what I’ve just seen. That happened for the first time this year about 3 hours ago when I first laid eyes on a...
Posted by: Benjamin Hiorns
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
I started freelancing as a writer in 2009. It started as a few side-hustle gigs as a writer for music magazines and, over time, slowly evolved into an actual career. I didn’t really mean for it to happen and I didn’t even realise it could...
Posted by: Benjamin Hiorns
It’s well known that video is a highly effective marketing tool - it’s the language of the modern internet, supporting storytelling, learning and talking to each other. But video’s unique ability to engage with people means...
Posted by: Creativepool Editorial
There have been many talks about implementing a 4-day work week over the past few years, with no reduction in salaries. It's a tactic that studies have shown could lead to happier and more productive employees and with the world shifting gradually to...
Posted by: Creativepool Editorial
We are in November. That much is clear. A bit more obscure is where the last few years have been, and how we reached the end of 2021 so quickly. We all deserve some time to wind down while we savour some delightful Christmas meals. November and...
Posted by: Antonino Lupo
There are few teams in the Creativepool community as talented as KIND. Every single one of their works oozes earthy tones and premium taste, culture and distinctiveness made design. It's hard to find, really; such delightful elegance, such delicacy...
Posted by: Creativepool Editorial
Many decades ago, Bill Bernbach said: “It may well be that creativity is the last unfair advantage we're legally allowed, to take over our competitors.” In 2016, the World Economic Forum placed creativity as one of the top three skills...
Posted by: Andreas Krasser
It is not every day that you get to become Creativepool's top ranked digital agency. The folks at AKQA are all incredibly talented and work hard to make sure their unique voice is heard in the industry, and no one year passes without them sharing...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
Though Covid has somewhat strengthened some workplace ties between employees, there's still a significant portion of the workforce which doesn't exactly feel more connected than before. In fact, this physical distance seems to have hurt the industry...
Posted by: Creativepool Editorial
Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...
Posted by: Creativepool Editorial
In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...
Posted by: Creativepool Editorial
One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...
Posted by: Wolff Olins
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Podge is a funny word that could feasibly mean anything to anyone. But if you were born in Manchester, it brings to mind that most British of physical features - the beer belly. Mancunians have always referred to putting on weight as putting on...
Posted by: Creativepool Editorial
Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...
Posted by: Jess Patel
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...
Posted by: Kevin Forister
Today, I take a drive with my amazing girlfriend, Sierra Eidson, who became an Art Director in less than a year. Her story is that of a career change and searching for where you belong, moving from Account Service to Strategy and ending up as a...
Posted by: Kevin Forister
Last week, Instagram’s CEO, Adam Mosseri, announced the global expansion to test the removal of public likes; a move that has been praised for its potential mental health benefits, particularly for young people. However, whilst this has been...
Posted by: Creativepool Editorial
When an eagle-eyed Twitter user noticed an influencer posting images with identical cloud formations, he wasted no time in calling out her ‘spooky’ behaviour. Matt Navarra’s tweet (below) about Martina Saravia got 35k likes....
Posted by: Aaron Brooks
If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...
Posted by: Kevin Forister
Recently, a viewer reached out with only a year left before graduation and asked what he should do for the next 365 days to become a copywriter. Luckily, I know a guy who did just that. Today, we take a drive with Carter Skeen to see how he became...
Posted by: Kevin Forister
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...
Posted by: Creativepool Editorial
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
As year one of the YouTube channel wraps up, I wanted to take a moment to explain why I started it in the first place. I've been so blessed by the support over the last year and am excited for what creative advertising craziness we can get into over...
Posted by: Kevin Forister