Displaying 361 - 396 of 5493 results
Industry awards. Who needs them, right? Shows assembled by organizations who are building a business on the industry and its professionals. And with each one comes a set of doubts, disappointments, and sometimes misconceptions that tend to undermine...
Posted by: Creativepool
How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...
Posted by: Creativepool Editorial
In 2018, Richard Stanton and Toby Strangewood had a working hypothesis for a new agency. They wanted to build a marketing communication agency purposely designed for the unique needs of businesses going through critical periods of change. 5 years...
Posted by: Creativepool Editorial
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...
Posted by: Creativepool Editorial
NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....
Posted by: Creativepool Editorial
Over the past three years, we have adapted together - and now, our ships are coming in. Comparatively, we may go less often, stay closer to home, and spend more time phoning things in … but new days are growing heavy with promise. In our...
Posted by: The Darnell Works Agency
How did you get into the industry? I developed a passion for the 3D world after completing my degree in interior design, and it has been nearly a decade since then. Despite the passing of time, I still find it exciting and engaging. Throughout this...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, you roughly know what to expect, but there’s always room for a little surprise… What was the biggest challenge in getting to your current...
Posted by: Creativepool Editorial
In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...
Posted by: Benjamin Hiorns
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...
Posted by: Creativepool Editorial
Packaging design is a critical aspect of product development, and it plays a vital role in the success of any brand. A skilled packaging designer has the ability to create packaging that is not only aesthetically pleasing but also functional and...
Posted by: Creativepool Editorial
How to create your best portfolio (a role-by-role guide.) What does a good creative portfolio look like? It’s a question we’re asked regularly. Putting together samples of your work might sound straightforward, but many creatives find it...
Posted by: Gabriele
Independent creative agency HarrimanSteel recently launched ‘Grow Beautiful’, an artistic creative campaign for renowned sustainable beauty brand, Davines. The film-led campaign showcases both the brand’s and the agency’s...
Posted by: Creativepool Editorial
Even the coolest of candidates get nervous before a job interview. While we don’t advise having ready-made responses for every question. We do recommend spending some time preparing for what you may be asked. If you’re applying for a role in...
Posted by: Gabriele
If you’re running an awards program, you have a unique opportunity to create a truly memorable experience for your judges. By providing value to your judges, you not only ensure the success of your awards experience but also hopefully cultivate...
Posted by: Benjamin Hiorns
In recent years, the issue of climate change has been at the forefront of many minds, particularly in creative circles. Even in a landscape where applying for B Corp status seems to be among the primary concerns of many brands, there are countless...
Posted by: Benjamin Hiorns
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
The use of attack ads has become increasingly common in British political campaigns, as both parties seek to gain an advantage over their opponents by highlighting their flaws and weaknesses rather than extolling their own virtues. This is a plague...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? That’s a tricky one! I am part of both the design and the motion teams at COLLINS. So, one day I’m freely sketching new visual concepts for an R1 presentation; the next...
Posted by: Creativepool Editorial
Whether you need a sonnet written, some code debugged, or an article on astronomy written from scratch, ChatGPT can handle it in a matter of seconds. There seems to be few limitations to the AI-powered chatbot, and it can even do something as...
Posted by: Creativepool Editorial
Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...
Posted by: Creativepool Editorial
In recent years, there’s been a growing emphasis on sustainability in many advertising campaigns as brands and agencies alike discover the financial and ethical virtues of “going green”. As consumers become increasingly aware of the...
Posted by: Benjamin Hiorns
Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...
Posted by: Creativepool Editorial
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...
Posted by: Benjamin Hiorns
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Not at all. isla is quite a one-of-a-kind organisation and we don’t have a blueprint to follow, so the team and I are on a steep, but exciting learning curve as the...
Posted by: Creativepool Editorial
Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...
Posted by: Benjamin Hiorns
How did you get into the industry? I did a Bachelor of Design at Monash University in Melbourne, Australia and after that applied for jobs in design and got them. Where are you based now and who do you work for? I am now based in London, UK and I...
Posted by: Creativepool Editorial
Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I am part of the Retail Experience(RX) leadership team at VCCP, alongside Rob Sellers, Steph Thomas and Stephen Renou and am responsible for the creative output, working on clients...
Posted by: Creativepool Editorial
Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...
Posted by: Creativepool Editorial