Displaying 649 - 684 of 8885 results
Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
How did you get into the industry? How I got into the industry might just be my favourite question! At age 18, I moved away from home to pursue a medical degree. My hope was to uplift and transform a hurting world. Feeling disillusioned after four...
Posted by: Creativepool Editorial
There are multiple factors behind any paradigm shift, but consumer behaviour is arguably one of the biggest for marketing. When audience habits and mindsets change, so too must the way marketers consider and approach their communications. As demand...
Posted by: Creativepool Editorial
A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
Global branding agency Bulletproof has joined forces with Amsterdam’s top universities to launch ‘Amsterdame’, a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing...
Posted by: Creativepool Editorial
As Alphabet throws its billion-dollar hat into the ring, the race is on to put chatbot AI on the map. The breakthrough technology made headlines last year when OpenAI’s ChatGPT tool went public, but how could this usher in a new age for...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial
The CEO and Founder of social media agency KOMI Group, Andrew Trotman, highlights what’s keeping marketing directors awake at night in 2023. Move aside SEO, a new era of search has arrived. Long gone are the days of relying on SEO to increase...
Posted by: Creativepool Editorial
In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...
Posted by: Creativepool Editorial
What’s the first thing you notice about this image? For International Women’s Day, we’re highlighting a huge issue we’ve been tackling within the industry. There’s a rather noticeable lack of women. This article takes a...
Posted by: Uniform
There is a lot of competition in the advertising industry. If you want to make a living as a marketing professional, whether as a graphic designer, copywriter, creative director, or something else entirely, you'll need a lot of practice, natural...
Posted by: Creativepool Partner
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
Freelance content strategist Alicia Rother offers a deep and compelling dive into the world of branding. A strong brand identity plays an important part in the success of a business or organization. Your brand determines how your customers,...
Posted by: Creativepool Editorial
Earlier this year, We Are Pi launched Just Say It, a book of copywriting advice from the best in the game, collected by Creative Director, Taylor Black. To make the book, Taylor reached out to some of the greatest writers in the industry - Creative...
Posted by: Creativepool Editorial
By Lucie Pearce, Head of Marketing at fifty.io With the narrative of veganism changing over the last decade, plant-based diets are no longer solely the purview of vegans, as the ‘vegan-curious’ and ‘flexitarians’ continue to...
Posted by: Creativepool Editorial
“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...
Posted by: Creativepool Editorial
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
The UK’s number 1. Premium milkshake brand, Shaken Udder, launched a new packaging design earlier this year which evolves and strengthens branding and dials up premium taste credentials, whilst celebrating its festival heritage. Shaken Udder...
Posted by: Creativepool Editorial
Exhausted by the relentless bad news and devastation around the world, people are determined to show resilience and optimism in the face of enduring hardship. According to Emma Chiu, Global Director at Wunderman Thompson, the year ahead forecasts...
Posted by: Creativepool Editorial
Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive...
Posted by: Benjamin Hiorns
How did you get into the industry? I started out as a writer performer. Then when I began writing TV treatments I hustled my way into the creative industries on charm and by cutting my teeth on some tough briefs with some sharp words and very steep...
Posted by: Creativepool Editorial
London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) recently came together with Canada-based Tendril (the design, animation and technology...
Posted by: Creativepool Editorial
With this year’s International Women’s Day fast approaching, we've been conducting a series of interviews with global inspirational women, from the worlds of sport, business and adventure. We feel that your readers would be interested in...
Posted by: Benjamin Hiorns
To underline just how far we have come and have yet to travel as far as inclusivity in advertising is concerned, the LGBTQIA+ advocacy group quite cleverly called Outvertising, recently unveiled a major campaign to coincide with LGBT History Month....
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
Curiosity powers change. It forges connections. And connections are key to brand growth now more than ever. So why do the majority of brands ignore it? Jamie Wood, Senior Communications Strategist at Sticky, aims to find out. As individuals, every...
Posted by: Creativepool Editorial
Unless you've been hidden away with your head down editing, animating, creating or filming, then you'll of seen the outpouring of mind-blowing creative AI tools across all of your social feeds, inboxes and events. At Tilt, we're very aware of how...
Posted by: We Are Tilt
How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial