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Displaying 37 - 72 of 6972 results

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Inspiration

We’re over the rainbow: It’s time to stop Pinkwashing

Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...

Posted by: House 337
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Industry

Long Versus Short Term: It's Time To Call A Draw

The short term versus long term argument rumbles on. 2021 is the year where marketers should chase a smart balance of the two for the best outcomes. David Ogilvy famously said, “If it doesn’t sell, it isn’t creative.” But in...

Posted by: Southpaw
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Features

There’s never been a better time to be brave

Founder insights for developing brands in uncertain times. The last few months have forced businesses to re-focus, often as a matter of survival. For many brands it has undoubtedly been a difficult time, but it has also helped bring perspective and...

Posted by: B&B Studio
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Leaders

It's time for a branding reset

A sudden global pandemic has truly shaken the brandscape we used to know and cherish. Many organisations have panicked and jumped aboard the train of the most technological solutions, sometimes losing bits of themselves in the process. It is...

Posted by: Creativepool Editorial
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Industry

On that time KitKat took a break – #BehindTheIdea

It can't be easy to always be the ultimate symbol of breaks for over 85 years. And yet, KitKat has been doing quite well for an octogenarian, keeping us company with tasty and crunchy chocolate for all these years. It was about time it took a little...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
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Workshop

Why now is the time to ensure your local label is online

Few are struggling right now like freelancers and independent businesses all around the world. The COVID-19 pandemic has brought small local brands to their knees, even forcing some of them to consider how to temporarily cease operations. The folks...

Posted by: Creativepool Editorial
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Inspiration

Side projects are not a waste of time

I’ve heard a lot of talk, especially during the current climate, around whether or not graphic designers should consider creating their own side projects. Opinions tend to vary quite widely on the subject - some designers see them as somehow a...

Posted by: &Something
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Leaders

Why now’s not the time for your brand to go quiet

Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...

Posted by: HelloYes
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Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Leaders

Tesco continues time-travelling theme in Christmas campaign

British supermarket Tesco has continued the trend of taking viewers back to past times with its Christmas ad for 2019, while continuing to celebrate its 100-year anniversary. In the ad, created by BBH London and Stink, one of the retailer's delivery...

Posted by: Creativepool Editorial
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Industry

What would you do with a day of free studio time?

Any young producer will know that hiring a studio space for a shoot is an expensive game. You’ve got your idea, crew and equipment sorted but the location is going to eat into your budget massively. So how about a helping hand? East...

Posted by: Creativepool Editorial
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Leaders

Love Island: Time for brands to do the grafting

Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...

Posted by: Creativepool Editorial
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Leaders

UK's top 10 TV ads of all time revealed

The UK’s favourite TV ad of all time has been revealed by a new study from independent creative agency, Impero. The Rebranding Advertising research saw 1,500 consumers asked for their most iconic spots ever with brands such as Cadbury, John...

Posted by: Creativepool Editorial
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Leaders

The Cultural TfL Map x Time Out

Time Out exists to inspire their readers to make the most of their city - whether that’s the latest must-see art exhibition, a serene hidden garden or a killer music venue in an unexpected part of town. That’s why they’ve teamed up...

Posted by:
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Leaders

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Inspiration

Developing An Eco-Responsible Approach To Event Management & Marketing

Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...

Posted by: Phil Michael
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Leaders

10 most popular TED talks of all time

“TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics”. In this article, we have...

Posted by: Mind Doodle
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Inspiration

Converagency: The device of our time

In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...

Posted by: Pancho González
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Leaders

Frontier lager kicks off summer partnership with Time Out London

Fuller’s craft lager brand, Frontier, recently revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and...

Posted by: Creativepool Editorial
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Leaders

Time Out launches daily ‘best of the city’ briefings on Amazon Alexa

Leading global media and entertainment brand Time Out has teamed up with Amazon to launch the Time Out Flash Briefings skill for Amazon Alexa. These are the first daily briefings about the three best things to do in NYC, LA, Chicago and London -...

Posted by: Creativepool Editorial
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Industry

There’s More Time to Enter The Lovies!

Missed the Final Entry Deadline for the 7th Annual Lovie Awards? Not to worry: By popular demand, the deadline has been extended to Friday, 28 July. You’re proud of the work you’ve created this year, so give it the chance to be...

Posted by: The Lovie Awards
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Workshop

You need to find time to write…

I have a relatively busy life. Beyond my 9-6 job in London as a Creative Director, I have to spend 2 hours either side commuting to and from work, 5 days a week. I generally stagger in from 8pm, I find I'm pretty exhausted, hungry, creatively drained...

Posted by: Andrew
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns

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