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Leaders

CONNECT 2017 - our first festival comes to London!

As the creative industries connector, we are excited to announce the launch of CONNECT, on Thursday 14th September 2017 from 11:30-23:00. Building on the success of the annual London Pool Party, CONNECT is the creative industry’s day festival,...

Posted by: Creativepool
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Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: BENlabs formerly Greenlight
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Workshop

Time Management Tips for Creative People

If you work in an industry that involves creativity, you are probably used to working at some pretty strange hours. That sort of just seems to come with the territory. But, this can end up backfiring on you when you find yourself working at all hours...

Posted by: Jane Hurst
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Leaders

Above+Beyond embrace a Modular approach to new classic movie campaign

Betway, the global online betting company, is launching two new episodes under its “For the Love of the Game” platform, taking inspiration from the golden age of cinema. Created by Above+Beyond, the campaign broke on 6th August in the UK...

Posted by: Creativepool Editorial
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Leaders

Chris Kamara and Jeff Stelling hit the road in support of the Irish GAA

Sky Sports’ legendary football pundits are being put to the test in Ireland for new online branded entertainment series. Allied Irish Bank (AIB) and ROTHCO have launched the latest campaign “Jeff and Kammy’s Journey to Croker” in support of...

Posted by: Creativepool Editorial
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Leaders

The artisanal gin made with actual Harley-Davidson parts

For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley-Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core...

Posted by: Creativepool Editorial
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Leaders

Publicis weave a literal Game of Thrones tapestry for Tourism Ireland

Game of Thrones season 7 is finally here, and whilst many fans are still moaning about that woeful Ed Sheeran cameo (the one that felt like it belonged more on Coronation Street than in Westeros), few could deny that, by and large, the first episode...

Posted by: Benjamin Hiorns
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Leaders

Amplify use sushi belt pop-up to promote Rowntree’s 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, the confectionary brand tasked Amplify with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a...

Posted by: Creativepool Editorial
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Leaders

Josh Gad and Halle Berry crown the winners of the Chivas Venture

Socially enterprising star Halle Berry crowned the winners of Chivas Venture’s $1 million prize fund last week at an exclusive event in Los Angeles. Berry, a judge on the night, and Josh Gad, the evening’s host, were both secured by...

Posted by: Creativepool Editorial
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Leaders

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns
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Leaders

2017 D&AD New Blood Winners Revealed

Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Inspiration

Licensing Nostalgia

Advertising is no stranger to nostalgia driven marketing with sentimental ads resonating particularly well with millennial audiences. Harnessing the power of your audience’s favourite childhood memories may not deliver the culture changing,...

Posted by: BENlabs formerly Greenlight
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Industry

CS Mini Cannes - 19th July 2017

We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...

Posted by: Creative Social
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Leaders

Lions Entertainment kicks off & more Cannes Lions winners are revealed

Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...

Posted by: Creativepool Editorial
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Leaders

Fearless Girl continues to dominate as PR Lions winners are revealed

Ketchum were the big winners in the PR Lions last night. The global PR firm and its subsidiaries won 11 PR Lions last night, including two Gold Lions for handling PR for the Cheetos Museum campaign for Cheetos, and a Gold for its work on Care Counts...

Posted by: Creativepool Editorial
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Leaders

SONOS and Amplify launch ReScored in partnership with Abbey Road Studios

SONOS is collaborating again with creative agency Amplify to help launch their wireless home cinema speaker, the PLAYBASE. The campaign continues SONOS’ long-term commitment to giving listeners the high-quality experience they deserve, doing...

Posted by: Creativepool Editorial
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Leaders

Richard Curtis honoured with Cannes LionHeart award

The Cannes Lions International Festival of Creativity has announced that Richard Curtis will be honoured with the Cannes LionHeart Award in recognition of his continued and significant involvement in charitable initiatives that include Comic Relief,...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Leaders

YouTube unveils pre-Cannes Lions ad leaderboard

With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that...

Posted by: Creativepool Editorial

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