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Leaders

Get Unlikely Business Lessons from Mailchimp

Email marketing platform Mailchimp has launched a new original video series charting the success and failures of three very different entrepreneurs. Introduced through the company’s new business entertainment platform Mailchimp Presents and...

Posted by: Creativepool Editorial
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Industry

D&AD New Blood winners 2019

D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...

Posted by: Creativepool Editorial
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Leaders

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Leaders

3 trends from New Designers 2019

New trends in design should excite every designer. Is it a passing fad? An evolution of existing methods? Or perhaps a new era entirely. OK, that last one is a bit on the lofty side. Still, I kept the idea of a new era of design in mind when I...

Posted by: Rob Pratt
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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Leaders

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool
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Workshop

Majority of UK workers want gamified rewards system

New research reveals that most workers in the UK would welcome the introduction of a gamified rewards system in the office. A survey of 1,000 UK workers was carried out by workplace incentives and rewards provider One4all Rewards and published in a...

Posted by: Creativepool Editorial
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Leaders

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Cosmo Mulford's pen and ink art adds detail to the doodle

Asked what inspires his black and white hand-drawn pieces created with ink pens, illustrator Cosmo Mulford (below) says his style is influenced by comic books and Japanese art. English illustrator and author Aubrey Beardsley and Czech painter and...

Posted by: Creativepool Editorial
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Leaders

Commodore C64 set for Christmas comeback

Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...

Posted by: Creativepool Editorial
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Workshop

Why winning new business is difficult, misunderstood and vital

It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...

Posted by: David Alexander
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Industry

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Design, Outdoor, Print & Publishing winners announced

The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...

Posted by: Creativepool Editorial
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Leaders

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Leaders

Scooter brand Lime slams its riders in new print work

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour. As the electric scooter situation in Paris comes to a...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Workshop

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Workshop

A guide to reviewing your brand: 13 key questions

We understand that a full-rebrand is a big deal and requires quite a level of commitment and valuable resources. The strength of your brand gives you an advantage over your competitors, so we recommend re-assessing your branding every so often. This...

Posted by: Progression Design
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Inspiration

Shutterstock Presents: 3 contributors you should know

A new online video series from Shutterstock offers a behind-the-scenes look into the stories of photographers, illustrators, videographers and composers who contribute. Shutterstock Presents showcases how the platform fits into the artists' lives...

Posted by: Shutterstock
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Leaders

From looks to leads: 3 steps on making the most of your web traffic

There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...

Posted by: Creativepool Editorial
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Industry

D&AD Professional Awards 2019 winners and rankings

The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils - the highest accolade - were awarded. Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up...

Posted by: Creativepool Editorial
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Leaders

Tech talent choose the most innovative offices

The key to attracting top tech talent is having an innovative office with the latest devices and equipment, according to a new report from YouGov. British businesses need to invest in the latest tech developments in order to stay competitive and...

Posted by: Creativepool Editorial
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Leaders

Game of Thrones stars recreate SodaStream ad for sustainability

A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Tyrion Lannister stands tall in Morales-Lee illustrations

Game of Thrones fans will love one of the pieces in artist and illustrator Patrick Morales-Lee’s Boxset Legends series. The collection sees Tyrion Lannister, one of the HBO show’s most admired characters, make an appearance (below) and...

Posted by: Creativepool Editorial
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Leaders

Why ecce.'s running through 5k of mud for mental health

A recent BIMA survey found that tech sector workers are five times more depressed than the general public. Of those, 13% said their daily lives are affected by headaches, anxiety attacks, sleeplessness and continual tiredness. It really is time for...

Posted by: ecce.
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Leaders

Anatomy of a crowdfunding campaign

Crowdfunding has changed how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness and join a broader conversation with large numbers of potential backers, all while...

Posted by: Creativepool Editorial
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Workshop

My design tournament submission - round 2

Four days to create a logo and three animated Instagram ads for a company named Felix that funds young entrepreneurial clean energy startups in Copenhagen, Denmark. That's what we were up against in round two of 32 designers. Let's break down the...

Posted by: Kevin Forister
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Leaders

Why Helvetica Now is a big deal

You may have heard Helvetica has been updated for the first time in 35 years. In the world of typography, that counts as a very well kerned and perfectly typeset Really Big Deal. But even outside of design studios, where we actively pay attention to...

Posted by: Rob Pratt
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Leaders

Waitrose issues apology over 'racist' Easter packaging

UK reatailer Waitrose has issued an apology after receiving customer complaints about a trio of chocolate ducklings being sold in its stores. The set of ducks included three types of chocolate that were labelled as crispy, fluffy and ugly, with the...

Posted by: Creativepool Editorial
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Workshop

My design tournament submission

Zimri Mayfield has an amazing design channel where he hosts a competition called Design Chicken Chicken, and I made it into the tournament. Here's my video going through my first round submission; a logo and flyer I had to complete in just three...

Posted by: Kevin Forister
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Jason Harris

US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...

Posted by: Creativepool Editorial
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Leaders

Context is key: How to create impactful ads on the right platform

We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial

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