Displaying 325 - 360 of 2502 results
There’s loads you can do on Creativepool, from connecting with fellow creatives to showcasing your work and finding new projects. But it all starts in one place: your Creativepool profile. If you landed on this article, you’ve probably...
Posted by: Creativepool
Ben Mottershead is the Founder and Creative Director of design agency Studio BND. Ben's agency works with brands, companies and platforms to help them humanise their audience, harnessing the power of communication to deliver standout creative on a...
Posted by: Creativepool Editorial
Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...
Posted by: Antonino Lupo
After over a year of travel restrictions across the entire Great Western Railway network, the brand wished to inspire travellers to rediscover the joy of travel and explore the many destinations across the network. They needed more than a campaign to...
Posted by: Creativepool Editorial
Among other things, the Covid-19 pandemic has taught us much about authenticity, honesty and humanity. The Black Lives Matter movement and the murder of George Floyd kickstarted a new chapter in the debate on inclusivity and diversity, showing us the...
Posted by: Creativepool Editorial
The Mission Control Communications does not necessarily have a 'team' creative process. Firm believers in the power of collaboration, the team loves to work on sketch pads and bounce off ideas, until they find that menaingful emotional connection...
Posted by: Creativepool Editorial
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
Martin Reznik has been a Creativepool member for over 10 years now, but it wasn't until recently that he started to leave his true mark on the greatest creative community on the planet (we're humble people outside of work, pinky swear). Since Martin...
Posted by: Creativepool Editorial
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Benjamin Hiorns
Run For The Hills is a creative design house specialising in interiors, branding and original art. The team is made up of experts in a number of sectors, from property to hospitality and boutique residential - and they decided to launch their very...
Posted by: Creativepool Editorial
Working for startups is surely exciting. Smaller teams feel more familial, warm and human, without all the hassle of huge hierarchy and escalating an escalation to the higher management team. Unfortunately, some startups are also ruthlessly attentive...
Posted by: Antonino Lupo
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
For some curious reason, we humans tend to get excited with novelty pretty quickly. We struggle to see past the innovation, and the most progressive of us (a lot of creative people are, to be fair) get carried away with some doomsday comments aimed...
Posted by: Antonino Lupo
Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting projects and companies in the history of Creativepool. Who are these amazing entrants and what makes them the 'most' of the creative industry? Senior 3D Creative, Founder &...
Posted by: Creativepool Editorial
David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...
Posted by: Antonino Lupo
Did you know that, whether your next client’s business is relevant to gamers or not, it doesn’t really matter anymore? Surely if you want to create a fully-fledged integrated campaign to target a gaming audience, you should probably...
Posted by: Antonino Lupo
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
Group CEO Mary Keane-Dawson works with social media platforms on a daily basis, establishing business relationships with clients who are interested in excelling in the scene. And with TAKUMI being an influencer marketing agency, you would be right to...
Posted by: Creativepool Editorial
Who said great sleep can't be engineered? British mattress company Simba has been working on mattresses that would capture the perfect essence of great sleep and, in order to stand out amidst the competition, the brand needed a campaign that would...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...
Posted by: Creativepool Editorial
I used to think I would never understand TikTok. It was clearly not for me, made for natural performers and younger people who loved to mess around with silly challenges. But then I saw some friends following influencers who did educational content,...
Posted by: Antonino Lupo
Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...
Posted by: Creativepool Editorial
Use the code Pool21 at checkout to obtain a 25% discount on Festival Passes! The UK Creative Festival 2021 will launch this summer at Dreamland, Margate. Taking place over three days (September 8th,9th,10th) the festival will celebrate the best of...
Posted by: Creative Circle, Creative Foundation & The UK Creative Festival
Some creative professionals enjoy chaos - they embrace it, in fact. Quite proudly, this is what Freelance 3D Artist BrokenDoodle admits about their own style and creative process. BrokenDoodle is "a bit of a gearhead" and clearly excited about...
Posted by: Creativepool Editorial
Your client just dropped a bomb - they want a medical animation or MOA for a conference in four months. Let’s say, for the sake of argument, you have to produce an animation for the 2021 ASH Conference at the end of November. ASH is still four...
Posted by: MadMicrobe Studios
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
Summer 2021 has been an interesting one for the British public. With a Covid foreign travel ban, most of the British people resorted to one in four key holiday destinations across the country, leading to a series of traffic jams all over the United...
Posted by: Creativepool Editorial
In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...
Posted by: Antonino Lupo
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
Licensed characters are colourful, instantly recognisable and often loved by hundreds of thousands of consumers around the world. Yet, when it comes to licensed characters, Adland is plagued with a can't do attitude particularly common among top...
Posted by: Creativepool Editorial
Customers are enjoying more and more digital experiences - touching everything from banking, shopping, subscription services and entertainment, the list goes on. Research shows that on average, a smartphone is installed with 80+ apps, and those...
Posted by: Sophia Charters