ad: Annual 2024 Now Open For Entries!

Displaying 1 - 36 of 2494 results

*

Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns
*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
*

Inspiration

Rejecting the unconventional with Dave Anderson #MemberSpotlight

Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...

Posted by: Creativepool Editorial
*

Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
*

Inspiration

Let’s embrace our differences this International Women’s Day

By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...

Posted by: Creativepool Editorial
*

Features

10 Brands Making Big Waves in 2024 #BrandMonth

In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...

Posted by: Benjamin Hiorns
*

Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
*

Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial
*

Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
*

Inspiration

Fellow creatives, here are five ways to start the year right

We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...

Posted by: Novagram
*

Inspiration

Taking a bite out of the Brandpie #CompanySpotlight

This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....

Posted by: Creativepool Editorial
*

Inspiration

The Power of Brand Identity

So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...

Posted by: Catch A Fire Agency
*

Inspiration

Tearing loved ones apart for 40 years with Domino’s #BehindTheIdea

Domino’s, the UK’s most loved pizza delivery company, unveils the next chapter of its ongoing Domin-oh-hoo-hoo campaign. Revealing a new 30” spot which reflects a brutally honest take on sharing, Tearing Loved Ones Apart Since 1985...

Posted by: Creativepool Editorial
*

Workshop

Intercepting the genius loci for Campari #BehindTheBrand

Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...

Posted by: Creativepool Editorial
*

Inspiration

#MemberSpotlight on Henrique Favery, Founder of Buu Digital

How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...

Posted by: Creativepool Editorial
*

Workshop

Watching the skies with 1947 #CompanySpotlight

This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...

Posted by: Creativepool Editorial
*

Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
*

Inspiration

ALIMA bring Breath for All across sub-Saharan Africa #BehindTheIdea

Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...

Posted by: Creativepool Editorial
*

Inspiration

Is the ‘Dumb Money’ movement really so dumb?

In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...

Posted by: Creativepool Editorial
*

Workshop

Sorting out Stilton’s image problem #CreativeCaseStudy

Packed with flavour and with all the heritage and history of a fine wine Stilton, has a lot to give. Unfortunately, it’s been perceived as stinky, old fashioned and too strong to handle beyond the festive season. This image problem resulted in...

Posted by: Benjamin Hiorns
*

Inspiration

Can a scent really make you more creative? #XmasGifts4Creatives

Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...

Posted by: Benjamin Hiorns
*

Inspiration

What goes into designing the first 100% paper poppy? #BehindTheIdea

The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...

Posted by: Creativepool Editorial
*

Inspiration

Campaign to bring back Page 3 proves scars can be sexy #BehindTheIdea

Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...

Posted by: Creativepool Editorial

Back to Magazine

ad: Annual 2024 Now Open For Entries!