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Workshop

Why Creative Talks are So Important Part 4: Growth

In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...

Posted by: Fiasco Design
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Leaders

Collaboration is key to the world’s most purposeful brands

The overall trend that surfaced in this year’s Fit For Purpose index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and...

Posted by: Radley Yeldar
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Leaders

D&AD's Andy Sandoz unveils 2016 'Manual' annual

In his final act as D&AD President after a year in which he has imparted many valuable lessons with his future-facing attitude and love for the weird and wonderful, Andy Sandoz has made some major changes to the D&AD Annual. A dedicated champion of...

Posted by: Creativepool Editorial
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Leaders

FCB Inferno help Brits be better in bed for Holland & Barrett

Health food retailer Holland & Barrett wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno. The multi-channel campaign, spanning TV, press, digital, in-store, experiential and social, aims to improve...

Posted by: Creativepool Editorial
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Leaders

McCann launch the UK's first ever 4DX cinema spot for Forza Horizon 3

When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...

Posted by: Benjamin Hiorns
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Inspiration

Back To School with some of Creativepool's Top 25

The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...

Posted by: Kate Lewin
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Industry

designjunction spotlight 2016: Verena Hennig

designjunction has grown immensely this year with the formal announcement of a brand new hub for creativity in the heart of kings cross - #KXCQ. For London Design Festival, more than 200 contemporary brands, designers, and studios, take home to the...

Posted by: Alexandra Schott
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Leaders

Rebrand Roundup: From EURO 2020 to Breadwinners

Y&R - UEFA EURO 2020 As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...

Posted by: Creativepool Editorial
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Leaders

Grey London create the SmartMat for cheating partners

Whilst this might have been a controversial stance a few years ago, television has (in my opinion) long since overtaken cinema as the platform from which today's most exciting and forward-thinking creative minds are telling their visual stories. From...

Posted by: Benjamin Hiorns
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Features

The Black Cab Interviews Singapore: Chris Frost, Director, Cogs Agency

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...

Posted by: Creativepool
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Industry

Creative Debates: Awards are just for egos

September is a busy month, and we’re back covering the events at Spikes Asia in Singapore. We are continuing the Creative Debates series after its lauded success in Cannes. Also, we have scheduled more Black Cab Interviews so please stay tuned!...

Posted by: Creativepool
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Inspiration

Brand Case Studies: Breaking menstruation taboos at Thinx

Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...

Posted by: Kate Lewin
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Leaders

Survey suggests open-plan offices might be making us more anti-social

The idea behind an open-plan creative office is pretty solid. Whilst locking ourselves away in solitude and “Just cracking on with it” might be a tried and tested working method for those in less naturally collaborative industries, but as...

Posted by: Benjamin Hiorns
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Leaders

Agency 2020: What will the agency landscape of the future look like?

For the last CS Presents of 2016 Creative Social have hand-picked 5 creative leaders for an event where they will give a varied perspective on how the agency landscape will look, feel and behave in 2020 along with the skills you’ll need to be...

Posted by: Creativepool Editorial
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Leaders

Karmarama and venturethree reinvent Just Eat for brand relaunch

Just Eat is relaunching its brand with a new company vision to create the world’s greatest food community. The relaunch is being spearheaded by a new brand and advertising campaign celebrated Just Eat’s renewed commitment to its 27,000 UK...

Posted by: Creativepool Editorial
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Leaders

Creative Breakdown: Johnny Kelly's five beautiful Apple Health films

Johnny Kelly, a director and animator working for Nexus Productions, has created five beautiful films for Apple Health promoting Apple’s new app released this September. Each film highlights a different aspect of health; eating, sleeping,...

Posted by: Creativepool Editorial
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Leaders

Dystopian business in The Founder video game

“I first started thinking about making a startup simulator around 2012" said Francis Tseng, talking to Creativepool about his inspiration for The Founder - a meta, dystopian simulator that lets you launch and manage your own business. “I was...

Posted by: Kate Lewin
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Workshop

Why Creative Talks Are So Important: Making the connection

Following on from our discussion last week on why creative talks are so important for a sense of inspiration, we’re now looking another reason we believe creative talks are vital to the creative world - networking. This article will look at how...

Posted by: Fiasco Design
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Leaders

Trends of Today Shaping the Agency of Tomorrow

In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...

Posted by: Daniele Fiandaca
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Inspiration

Trailblazers: Getting digital with Topman's Tom Lancaster

London-based creative director and designer, Tom Lancaster, managed brand identity for Orange, EE and the Mayor of London before taking the plunge into digital as Topman’s digital director. We chatted to our Creativepool Top 25-er about his...

Posted by: Kate Lewin
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Leaders

Why creative talks are so important for inspiration and community

Part One: Finding Inspiration As part of a four part series in advance of the next thread Bristol, we are writing a collection of articles on why we think creative talks are so important for a sense of togetherness, community and inspiration. The...

Posted by: Fiasco Design

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