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Workshop

The Number 2.1 - Let’s Not Live-Stream On Social?

As someone who works in innovation and talks about it a lot, I love new technology and trends. With the rise (and quick fall) of live streaming apps like Meerkat, we tend to get caught up in the hype and noise, thinking live streaming Is the...

Posted by: Tom Sharman
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Inspiration

This Imperfect Trend will improve your self esteem

The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top...

Posted by: Amplify
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Leaders

Gort Scott transform 1960s Walthamstow office block into creative hub

The London-based architectural studio Gort Scott has converted a rundown office block in the city's Walthamstow area into a hub for local creatives, featuring co-working spaces, maker studios and even a bakery cafe. Walthamstow Central Parade was...

Posted by: Creativepool Editorial
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Smith & Beta survey reveals serious agency gaps in digital readiness

Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...

Posted by: Benjamin Hiorns
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Leaders

Scott Weintrob Adds Driving Force To BULLITT’s Roster

BULLITT is excited to announce the addition of director Scott Weintrob. Weintrob’s brand of high action storytelling can be seen in his global spots for brands including Audi, Ford, Hyundai, Lenovo, Cadillac, Volvo, and Acura. His work on...

Posted by: Hype
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Leaders

Rebrand Roundup: From Karolina Jurikova to WKD

Ondrej Bachor/Jan Horčik - Karolina Jurikova Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and...

Posted by: Creativepool Editorial
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Leaders

Zulu Alpha Kilo make a comical RFP for both Clinton & Trump

The independent, Toronto-based agency Zulu Alpha Kilo has found an unusual way to get attention stateside, sending an RFP (request for proposal) to the campaigns of presidential candidates Hillary Clinton and Donald Trump to become either candidates...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Catching up with Annie Atkins post-Budapest

Before she worked on The Grand Budapest Hotel, the only e-mails Annie Atkins ever got were reminders about outstanding invoices. Now though, Wes Anderson’s lead graphic designer has an inbox swamped with questions about working in art...

Posted by: Kate Lewin
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC Wavemaker - Wilkinson Sword MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed...

Posted by: Creativepool Editorial
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Industry

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...

Posted by: Benjamin Hiorns
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Leaders

Lovefone turn abandoned London phone boxes into mobile repair shops

The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...

Posted by: Creativepool Editorial
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Leaders

KFC chicken scented sunscreen sells out

It takes a lot to surprise me when it comes to adland, but one thing that has genuinely given me pause for thought in recent years is the (albeit still rather niche) trend of companies creating beauty products to flog their brand. First there was...

Posted by: Benjamin Hiorns
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Leaders

Mindshare UK launch Grow@Mindshare innovation incubator

Mindshare UK, part of WPP, has launched a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. The Grow@Mindshare team has already been working with the Gousto recipe delivery...

Posted by: Creativepool Editorial
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Inspiration

How to think like a startup - whatever your size

Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...

Posted by: Despark
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Leaders

The first open source Mozilla rebrand designs revealed by Johnson Banks

We reported last month on the ambitious Open Source Design Project being undertaken by Mozilla and the Johnson Banks consultancy and now the first seven potential identities have been revealed. The search for the not-for-profit software...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Leaders

VCCP and CP+B cheekily monopolise on the launch of London's Night Tube

In news that will no doubt have been celebrated wildly throughout the capital over the weekend (and commiserated by the city's Uber drivers), the long-awaited Night Tube is finally a reality! The Night Tube rolled out over the weekend with 24-hour...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: KARA bags

KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Another Creative Day with Nathan Azopardi

Today we want you to meet Nathan Azopardi, he’s currently combining his photography skills with DOP, grade, edit and direction talents on his all new Another Creative Day website. Coming in top of the Retoucher, Colour Grader and Photographer...

Posted by: Kate Lewin
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Leaders

WCRS launch late-night Evening Standard campaign

To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Karmarama Karmarama is further bolstering its creative department with the appointment of six new creatives and the promotion of Creative Director Dickie Connell to the new role of Deputy Executive Creative Director. Connell joined the agency five...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard and The Share Centre make investing easy with new app

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...

Posted by: Creativepool Editorial
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Leaders

The BBC team up with AI company Thoughtly to enhance audience analysis

BBC Worldwide this week announced an exciting partnership with start-up company Thoughtly, leaders in artificial intelligence solutions. With the current rate and magnitude of content produced, consumed and disseminated, increasing the support of...

Posted by: Benjamin Hiorns
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Leaders

Tech Tats: Biowearables v2

It’s only eight months since our original Tech Tats article, which introduced you to the new wave of biowearables taking the tech world by storm. But the fast-paced environment surrounding the biowearable tech strain is such that it already...

Posted by: Kate Lewin

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