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Leaders

A giant game of Guess Who promotes rock legends Wembley show

Of all the board games from my childhood, few elicit the same pangs of nostalgia as Guess Who? This was less of a game, more of a light detective simulation, and the fact that it also contained some rather hilarious caricatures certainly didn't...

Posted by: Benjamin Hiorns
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Leaders

BBC Children's, Virgin Media, MMC Ventures, MassChallenge at #BR2016

It's been a busy old week for the #BR2016 team! We have lots of very cool announcements surrounding the UK's best Tech Summit: 1- We are thrilled to announce that one of the UK's most iconic entrepreneur brands - Virgin Media is confirmed as #BR2016...

Posted by: Business Rocks
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Leaders

Agency of the Week: VCCP

Encouraging travellers to swap their weekends with The Everyday Man It’s never been easier to cast convention aside and jet off for an unusual weekend away somewhere in Europe. So, in the sprit of spontaneity, easyJet is encouraging people to...

Posted by: Creativepool Editorial
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Leaders

Design Spotlight: The London Postal Museum

On the surface at least, there's nothing particularly exciting about the mail, and yet without it, many facets of our society simply couldn't function. Granted the internet has cut down significantly on a number of everyday necessities, but sometimes...

Posted by: Benjamin Hiorns
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Leaders

Wieden+Kennedy London paint the town yellow for Arla

Arla unveiled a colourful new TV this week ad as part of a new £7 million campaign to launch Arla Best of Both (BOB); the UK’s first fat-free skimmed milk that aims to match the taste of semi-skimmed. BOB is packaged with a distinctive...

Posted by: Creativepool Editorial
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Leaders

The NBA and Spox expand Digital German Partnership

The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany....

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....

Posted by: Creativepool Editorial
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Leaders

Is Shit for Trump great satire or is it just shit?

Like him or loath him, Donald Trump is big news right now. With his extremist right wing views and terrifyingly persuasive rhetoric, the man has carved a path through the American presidential circus with a fire and fury that have even made us Brits...

Posted by: Benjamin Hiorns
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Leaders

Why Valentine's Day is so attractive to malicious hackers

At the moment, there is much debate and argument in politics and elsewhere, regarding the renewal of the UK's Trident nuclear deterrent. But as some wise souls have pointed out, the most significant threat to the country may well not come from...

Posted by: Magnus Shaw
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Leaders

The Black Cab Interviews: David Jenkinson CD at Elmwood

Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...

Posted by: Creativepool
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Leaders

The V&A unveils a season of exhibitions built by robots

Whilst the idea of sentient machines is gradually becoming more real and terrifying by the day, for now at least, they are effectively our slaves. To celebrate this fact, whilst also perhaps sharing a little of the creative credit with them, the V&A...

Posted by: Creativepool Editorial
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Leaders

McCann London and Ethos Travel help us prioritize our schedules

Christmas is now little but a fading memory, and with the new year spread out before us in an endless procession of meetings, events and duties, many of us are facing a year long depression head on. Jammed calendars sit on many a desktop, and they...

Posted by: Creativepool Editorial
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Inspiration

Creativepool's 2016 Valentine's Day Gift Guide

If someone’s got you looking so crazy in love right now, then you might be on the hunt for the perfect gift this Valentine’s Day. Whether you’re wanting to spoil that ‘special someone’ or just need an excuse to treat...

Posted by: Michelle Collier
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Inspiration

Focal Point: Bold colours and cheeky images with Pâté

Pâté's strong, simple images and quick wit have served him well during his thirteen-year career with two of London's largest advertising agencies, earning him numerous industry awards including the coveted D&AD Yellow Pencil. We chatted with the...

Posted by: Kate Lewin
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Leaders

Immersion is Key: 10th anniversary of New Frontier Festival

For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...

Posted by: Kate Lewin
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Inspiration

Bauhaus to Google: Starting a Creative Movement

Earlier this year I was approached by Sarah Hill to write a piece on creativity in our agency, Hill+Knowlton Strategies, for a new book called #FuturePRoof and some of the things that we have learnt after launching our first *Global Center of...

Posted by: Simon Shaw
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Leaders

Wieden+Kennedy bring The Kennedys to London

The creative accelerator program spearheaded by Wieden+Kennedy Amsterdam is expanding to the agency’s London office for the successful program’s sixth year. Operating for the past five years solely in Amsterdam, The Kennedys brings...

Posted by: Creativepool Editorial
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Leaders

D&AD reveals Next Awards 2016 juries

The Juries for the D&AD Next Awards have been announced, and for the second year running, it’s an impressive line-up of well-known creative leaders. Tasked with selecting this year’s winning entries, the juries will be lead by Laura...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Microsoft use the Super Bowl to show off their Hololens Imagining the future for NFL fans Whilst it seems we can't go a week without hearing about similar projects from Sony and Valve, there’s still very little solid information available to the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

The Controversial Uber Rebrand

A taxi service that has changed the way we think about taxi services, Uber has been a genuine phenomenon, but it's still finding its feet outside of the US, so it seems like an odd choice to instigate a complete company rebrand at this time. What's...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Street Art takes over the Redsand Sea Forts

An ambitious project is being launched which will see street artists and illustrators painting the Redsand Sea Forts just off the east coast of England. The sea forts are located in a cluster eight miles north of Whitstable off the Kent coast, and...

Posted by: Creativepool Editorial
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Leaders

Diet Coke's colourful and personal new campaign

Hoping to show that the affection fans feel for Diet Coke is truly unique, the brand is giving fans another reason to swoon over the no-calorie beverage with millions of unique package designs in an innovative new initiative called the “Diet Coke...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi help East Midlands Trains connect with their passengers

M&C Saatchi has created an emotionally charged new integrated campaign to drive the relaunch of East Midlands Trains, establishing a stronger identity for the brand. With East Midlands Trains having reached a key milestone in successfully negotiating...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Features

Wogan: Children In Need & Versions of Pudsey

In what has been a rather unsettling start to 2016 in terms of celebrity “news” – with David Bowie and Alan Rickman creating a torrent of outpouring across social media – we couldn’t let the week go by without a nod to Terry Wogan. Upheld...

Posted by: Ashley Morrison
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Inspiration

Havas Media put avocados in space for the Superbowl

There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...

Posted by: Magnus Shaw
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Inspiration

Brand Case Studies: Wildfang fashion a rebellion

The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

Posted by: Creativepool Editorial
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Leaders

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

Posted by: Creativepool Editorial
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Leaders

Havas helia brew the world's first emotional beer

For most of my adult life I've been rather passionate about beer. It might have something to do with the fact my father used to work at a brewery, so there's almost certainly tinge of nostalgia behind it, but honestly, I think it's more to do with...

Posted by: Benjamin Hiorns
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Inspiration

Branding Bud: Bringing Cannabis to Market

With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...

Posted by: Jade French

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