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Leaders

The Latest Highlights & Trends in Tech

The Golden Nintendo As a self-confessed and unashamed nerd with a mean nostalgic streak, I have noticed of late that retro gaming is no longer the affordable pursuit it once was. It depends largely on whether or not you're a player or a collector of...

Posted by: Benjamin Hiorns
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Features

Why Mr West shouldn’t lower the prize of Yeezy

While people from LA to Helsinki are spending nights outside carefully selected stores waiting to get their hands on the next Yeezy drop, the man behind the brand is dreaming of something that might destroy a well thought out brand. With the third...

Posted by: Harry Elonen
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Leaders

DDB Hamburg prove that the Weapen is mightier than the sword

Across globe, journalists are constantly under the threat of violence, and many unfortunately end up as victims, as simply researching authoritarian regimes or organised crime can be a life-threatening profession. In 2015 alone, 144 reporters were...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Bright ideas with WATT A LAMP

The brand mission of WATT A LAMP is to introduce modern high-end lighting concepts that inspire and surprise with innovative design products and challenging materials. Suspended within an authentic universe of design, art, craftsmanship and quality...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: From Chester Storyhouse to Belgium's deSingel

True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...

Posted by: Creativepool Editorial
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

MEC – Monsanto MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves...

Posted by: Creativepool Editorial
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Leaders

BBH launches in Stockholm

BBH has officially announced the opening of an office in Stockholm, furthering the agency’s ambition to become the number one agency partner for the mobile age. The new agency was born out of the acquisition of highly acclaimed Swedish mobile...

Posted by: Creativepool Editorial
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Leaders

First Faster Horses work is an epic relaunch campaign for UNIQLO

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...

Posted by: Creativepool Editorial
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Leaders

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Ad of the Week: RKCR/Y&R – The Home Office Disrespect NoBody Iv'e always been a big fan of puppets. It probably has something to do with being raised on a steady diet of The Muppets and Fraggle Rock from an early age. Regardless, if a campaign...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

BBH – Uber Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK, in an appointment that follows a pitch process that kicked off at the start of the year and was run directly by the client. Creature had been working...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

Jeep announce interactive partnership with Batman!

Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...

Posted by: Benjamin Hiorns
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Inspiration

In The Toolkit: Seven top creatives share their favourites

Some people buy fast cars or exotic holidays. Others invest their cash in digital technologies or own 500 pairs of shoes. But if there’s one thing a creative’s wallet has a soft spot for it’s ‘kit’. Who can walk past a...

Posted by: Michelle Collier
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: prinkshop

The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...

Posted by: Kate Lewin
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Leaders

Agency of the Week: Droga5

Putting Sir Patrick Stewart and Strongbow together again Strongbow US “Award - Original” Whilst it might be found on the taps at almost every pub in the UK, Strongbow is still something of a niche beverage across the pond, indeed, alcoholic...

Posted by: Benjamin Hiorns
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Leaders

Top Ten Hires of the Week

Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...

Posted by: Creativepool Editorial
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Leaders

Cheil Worldwide goes into Retail

Amidst heavily denied rumours that the agency originally set up as Samsung’s in-house shop is to be sold to Publicis, Cheil Worldwide officially announced this morning that it is consolidating its entire global retail resource under a single...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Goodstuff - Spotify Goodstuff Communications has won the media planning and buying account for Spotify in the UK as the music-streaming service opts for a number of local agencies instead of using a global shop. The agency is thought to have beaten...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy bring The Kennedys to London

The creative accelerator program spearheaded by Wieden+Kennedy Amsterdam is expanding to the agency’s London office for the successful program’s sixth year. Operating for the past five years solely in Amsterdam, The Kennedys brings...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Creativepool Editorial
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Leaders

Berlin Dispatch: Goodbye to the catwalk at Berlin Fashion Week

The temperature may have dropped to a Baltic minus 9, but that didn’t chill the atmosphere in Berlin last week. Since Berlin Fashion Week first opened it’s doors in 2007, the fashionable elite have been flocking to Europe’s creative...

Posted by: Kate Lewin
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week: Week 3

Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...

Posted by: Creativepool Editorial
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Inspiration

Agency Cribs Episode 3: Off to Bankside at Cheil London

In the latest episode of Agency Cribs, we offer a peek into the beating heart of Cheil London, the London-based agency that is part of an international network offering its clients “ideas that move” across channels, across devices, and...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Celebrating Red, White & Blue with Crispin Finn

Crispin Finn aka Anna Fidalgo and Roger Kelly, are a London based duo obsessed with creating beautiful bits of design, illustration and typography in red, white and blue. Check out thier iconic cocktail screenprints...we're obsessed. So first off,...

Posted by: Kate Lewin
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Leaders

The Latest Highlights & Trends in Tech

Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...

Posted by: Creativepool Editorial

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