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Design

Bar Works transform London's unused phone boxes into micro offices

Co-working seems to be something of a hot topic in London at the moment, and considering the ever-escalating cost of living in the city, that's hardly surprising. Just last week I reported on the Collective Old Oak complex, and now, a New York-based...

Posted by: Benjamin Hiorns
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Design

Gwyneth Paltrow works with Gensler on members only Sunset Strip club

Oscar-winning actress and former 'Mrs Coldplay' Gwyneth Paltrow, is working with architecture firm Gensler to develop a branch of the private Arts Club on Hollywood's Sunset Strip. Paltrow and Arts Club chairman Gary Landesberg purchased the...

Posted by: Creativepool Editorial
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Awards

Taking On Gold: Creativepool wins Best Specialist Job Board at NORAS!

Creativepool has been named Best Specialist Job Board at the 15th Annual NORA Awards. At the 14th Annual NORA Awards last year, we were named the winner of the Best Innovation in Online Recruitment Award with LinkedIn. The awards ceremony for the...

Posted by: Creativepool
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Advice

Opinions - The specialist versus the generalist

by John Fountain Not so long ago creative folk were employed to work across all areas of business communications. It was said that if you were any good you'd be able to turn your hand to almost anything. And if you had any weak spots or showed any...

Posted by: Creativepool
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Features

It works or we fix it for free. The story of the Zippo lighter.

One evening in 1933, above a garage in Bradford, Pennsylvania, George G. Blaisdell clicked open the first ever Zippo lighter. That was more than 425 million Zippo lighters ago. Today in a world where products are redesigned on impulse rather than...

Posted by: Creativepool
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Advertising

Account Wins of the Week

72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...

Posted by: Creativepool Editorial
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Trends

Ad Trends 2018: An uncertain industry in a state of flux

When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: Rum, recipes, railways and other stories

The Specialist Works - Gousto Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Bonfire Creative Intelligence - Bosch Following a competitive pitch process, Bosch has selected award-winning full service creative consultancy Bonfire Creative Intelligence to design and create POS for key product campaigns across Europe in 2017....

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

PHD - Volkswagen PHD has won the £2 billion business through building trust and a planning-based approach. Major account wins rarely come out of the blue, but PHD’s victory in what will almost certainly turn out to be the biggest global...

Posted by: Creativepool Editorial
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Advertising

JWT London boosts its planning department with two new senior hires

JWT London recently announced its first new hires since Neil Godber was promoted to head of planning last month after Tracey Follows, executive partner and chief strategy officer, announced she would be leaving the agency at the end of this month....

Posted by: Benjamin Hiorns
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Partizan Emma Westenberg is a Dutch director, born in California and based in Amsterdam who has justed been named as the latest addition to the Partizan roster. Her work can be described as a confident mix of classic visual tropes, fashion and fine...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Leagas Delany - The Royal British Legion The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial

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