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The Foundry wants to get to know you!

Our friends at The Foundry want to know more about the day-to-day challenges designers face. We'd love it if you could take a few minutes to help them out by completing this questionnaire. As an incentive, The Foundry is offering three £50...

Posted by: Creativepool
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Our type of studio: Klim Type Foundry

Since releasing his first retail typeface, Feijoa, in 2007, Kris Sowersby, Klim Type Foundry’s founder has received numerous awards and accolades including: a Certificate of Excellence from the New York Type Directors Club; being accepted as a...

Posted by: Kate Lewin
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Video Games

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Inspiration

Trailblazers: Rich traditions at Grilli Type

There's a strong Swiss-led tradition at the root of all of Grilli Type's typefaces, but it's the kind of tradition which silently and faithfully holds everything else up, rather than the sort which gets regurgitated over and over again. In fact,...

Posted by: Kate Lewin
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Technology

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Industry Updates
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Advertising

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Industry Updates
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Advertising

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Another Creative Day with Nathan Azopardi

Today we want you to meet Nathan Azopardi, he’s currently combining his photography skills with DOP, grade, edit and direction talents on his all new Another Creative Day website. Coming in top of the Retoucher, Colour Grader and Photographer...

Posted by: Kate Lewin
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Advertising

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Industry Updates
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Technology

The Latest Highlights in Tech

Apple file a patent for the Smart Ring In a week that saw the iPhone 6S sell 13 million units in just three days during its launch weekend (compared to 10 million for the iPhone 6 last year), Apple has also filed a patent for a “Smart...

Posted by: Benjamin Hiorns
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First peek into Pool Party Cannes

Last night, Thursday 25th June, Creativepool’s private Pool Party in Cannes kicked off just off the Cannes Croisette co-hosted with a great group: The Foundry, The Industry Club, Creative Translation, Massive Music, & Ground Control. Industry...

Posted by: Creativepool
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Countdown to our party in Cannes!

As the official partner of Cannes Lions Festival, Creativepool is taking their Pool Party concept to Cannes on the evening of Thursday 25th June 2015. Co-hosted by the likes of Massive Music, The Industry Club, The Foundry, Creative Translation and...

Posted by: Creativepool
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Design

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...

Posted by: Industry Updates
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Design

Rebrand Roundup: Poetry, hair, taxis and other stories

Pentagram - Poetry Foundation A Pentagram New York team led by Michael Bierut have designed a new, typography-based visual identity for US-based organisation The Poetry Foundation. The organisation, based in Chicago, is a literary group and...

Posted by: Industry Updates
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Design

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Industry Updates
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Inspiration

Trailblazers: Raw talent with Sophie Mayanne

Sophie Mayanne is a 23-year old fashion and portrait photographer based in The Cotswolds. Her style is unmistakable - favouring raw, striking images (often -though not exclusively- of people), which are instantly recognisable. The boldness of...

Posted by: Kate Lewin
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Design

Rebrand Roundup: Carling, Maplin, Wales and other stories

BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...

Posted by: Industry Updates
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Design

Rebrand Roundup: From Wimbledon to Rumps on Trump

Brand Union - Race Against Dementia Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...

Posted by: Industry Updates
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Design

Rebrand Roundup: Hooch, Homes and Health Clubs

Greenspace - Anthology Deptford Foundry The Greenspace consultancy has created the branding for a new London housing development, and is hoping to tell the story of the area through its work. The Deptford Foundry in south-east London is made up of...

Posted by: Industry Updates

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