Leaders
With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...
Posted by: Benjamin Hiorns
Leaders
Carlo Ratti's very personal IOT office
The internet of things is one of those terms that gets bandied around a lot, but few people actually understand. Italian architect Carlo Ratti, is the exception to that rule. Ratti has designed a system for an...
Posted by: Benjamin Hiorns
Leaders
Publicis Conseil launch digital Renault F1 campaign
Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...
Posted by: Creativepool Editorial
Leaders
Google and Levi's create an interactive jacket!
Levi's Commuter x Jacquard
Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...
Posted by: Creativepool Editorial
Leaders
RKCR/Y&R - Lombard Odier
RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...
Posted by: Creativepool Editorial
Leaders
Deutsch New York
Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Her appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief...
Posted by: Creativepool Editorial
Leaders
Seymourpowell & Nu Skin
Seymourpowell has been collaborating with Nu Skin Enterprises to create an anti-ageing skincare product that allows users to create their own, personalised skincare routine with an accompanying app. The ageLoc Me is a...
Posted by: Benjamin Hiorns
Leaders
Proximity London - Specsavers
Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house. After an extensive pitch process, which began last September, the retailer appointed...
Posted by: Creativepool Editorial
Leaders
Publicis Worldwide
Bruno Bertelli, the ECD of Publicis Worldwide Western Europe, and CEO of Publicis Worldwide Italy, has been promoted to the newly created role of Global Chief Creative Officer at Publicis Worldwide. He will report to Arthur...
Posted by: Creativepool Editorial
Leaders
Tech Will Save Us design new wearable
How does the Move Kit work?
The smart cookies at Technology Will Save Us, a company that specialises in designing easy-to-use tech for children, have designed a wearable device that children can make and code...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson London - KitKat
Crossy Road FOR REAL
In a piece of advertising that will absolutely delight casual commuter gamers and probably annoy almost everyone else, J. Walter Thompson London has created a full-size real-life version of...
Posted by: Creativepool Editorial
Leaders
Purposefully ridiculous, playful electronics from Slovenia
Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...
Posted by: Benjamin Hiorns