Displaying 109 - 144 of 2547 results
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...
Posted by: The Darnell Works Agency
We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...
Posted by: Creativepool Editorial
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
Mulenga Agley is on a mission to grow unicorns. As founder and CEO of growth marketing agency Growthcurve, Mulenga and his team employ the latest marketing techniques to help VC-backed startups grow exponentially. After nearly a decade in the...
Posted by: Creativepool Editorial
Butterfly, a groundbreaking Indoor Air Quality (IAQ) monitoring system, recently emerged from its developmental cocoon after four years of development at Imperial College London and aims to set new industry standards. The innovative and patented...
Posted by: Benjamin Hiorns
The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...
Posted by: Creativepool Partner
Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson and alongside his fellow CCO Bas Korsten, he's responsible for "bringing ambitious clients a competitive advantage through the formidable power of inspiration." Daniel has a...
Posted by: Creativepool Editorial
Matthew Bushby, Head of Customer Success at Scibids UK, on why agencies should champion the ‘AI heroes’ within their business. Matthew argues that those who can act like a ‘dog with a bone’ and scale these internal obstacles...
Posted by: Creativepool Editorial
Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...
Posted by: Tony Clarkson
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
Nick Sadeghian, Campaign Director at Ingenuity, shares his perspective on AI and how, despite being riddled with ethical complications, it can be a truly wonderful tool that gives the creative power back to the people. If it’s used properly, of...
Posted by: Creativepool Editorial
This year, Creativepool celebrated 10 years of creative excellence with the eighth edition of the Creativepool Annual and handed out over 250 prizes at a lavish Annual Launch Party in the centre of London. Without the individuals, however, the...
Posted by: Benjamin Hiorns
This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...
Posted by: Creativepool Editorial
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I don’t think there’s ever a typical day. And I love that there isn’t. I started Tactical ten years ago during the early days of the iPhone and in the...
Posted by: Creativepool Editorial
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
In the realm of marketing and business, some brand rivalries have transcended mere competition to become iconic showdowns that have captured the attention and imaginations of consumers worldwide. These legendary battles not only shaped some...
Posted by: Benjamin Hiorns
On average, an adult spends approximately 132 hours per year looking at menus online before deciding what to eat, resulting in indecision that often leads to making the wrong choice. According to a recent study, the conscious mind can only process...
Posted by: Creativepool Editorial
Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...
Posted by: Think Design Manchester Ltd
How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...
Posted by: Creativepool Editorial
Over the past few decades, video games have evolved from simple pixelated pastimes into immersive interactive experiences with vast storytelling potential. Alongside this evolution, branding in video games has also matured significantly. Once...
Posted by: Benjamin Hiorns
ChatGPT has become the biggest buzzword of the year. And for great reason - generative AI presents a challenge and opportunity on a scale that may eclipse the rise of the internet itself. Digital marketers, due to their increasingly fast-paced and...
Posted by: Creativepool Editorial
Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...
Posted by: The Darnell Works Agency
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
How did you get into the industry? I started out freelancing as a graphic designer quite early in my youth; when I was around 13. My parents had encouraged me to start early. I remember my first ever pitch - It was at a coffee shop, I was extremely...
Posted by: Creativepool Editorial
SphereTrax CEO Sefi Carmel on AI and diversity in music licensing for production and how technology is helping more diverse musical voices to find a footing in the creative industries. It’s exciting to see that the last decade has ushered in a...
Posted by: Creativepool Editorial
In a world where our homes are filled with smart devices that listen to our every word and our phones have essentially become extensions of ourselves, sleep has been one of the last sanctuaries free from the clutches of advertisers. However, this...
Posted by: Benjamin Hiorns
In today's dynamic digital age, there's no predicting what the next big trend will be, not really. Yes, there are all kinds of analytical minds and algorithms that can make strong educated guesses, but it’s never going to be certain. However,...
Posted by: Benjamin Hiorns
The freelance economy has seen significant growth over the past decade, with millions of independent workers across various industries choosing freelancing as their preferred mode of employment. I joined the freelance workforce over a decade ago now...
Posted by: Benjamin Hiorns
Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...
Posted by: Creativepool Editorial
As the topic of Artificial Intelligence (AI) has taken over discussions from Parliament to Cannes Lions and beyond, industries across the world have begun to implement the technology into both their everyday processes and future plans. The greatest...
Posted by: Creativepool Editorial
By Matthew Parsons, Head of Gaming at Azerion The incredible diversity of gaming audiences is finally being taken for granted. According to online gaming statistics, over a quarter (26%) of UK adults played some form of online game in 2022 -...
Posted by: Creativepool Editorial
A poor creative never blames his tool but in the same breath, without our tools we probably wouldn’t be of much help to anybody. Having the right tools and equipment is vital when it comes to delivering exceptional work and staying ahead of the...
Posted by: Benjamin Hiorns
In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...
Posted by: Creativepool Editorial