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Leaders

The Top Design Stories of 2015

January: Charlie Hebdo cover unites millions against religious fascism For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...

Posted by: Creativepool Editorial
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Leaders

New marketing report points the way for 2016

According to a new report produced by Warc in collaboration with Deloitte Digital, a digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are the key challenges facing marketers in 2016, The Toolkit...

Posted by: Magnus Shaw
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Industry

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool
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Inspiration

Focal Point: Advice from Tim Jarvis on how to get your work noticed

As one of the driving forces behind the design-led portfolio website Fabrik, Tim Jarvis is no stranger to presenting his work in a beautiful way. He's created brand identities for the likes of The Pressery, London's first almond milk producer, as...

Posted by: Jade French
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Leaders

Top 5 Account Wins of the Week

WE ARE Pi – Paddy Power Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its “Mischief” agency in a competitive pitch handled by the AAR. The agency has been entrusted with “Sparking mischief” for the brand, an integral...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup: Sans Cannes

Whilst the sights of ad land were set squarely on the south of France last week, that's not to say the Cannes Lions was the only awards show of note to offer up some notable news. International Music + Sound Awards Founded in 2011, the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announce innovative speakers

Cannes Lions has announced the first list of speakers for Lions Innovation; the new “Festival within a festival” that will run during the Cannes Lions Festival this year, and focuses on innovative data, technology and ideas in...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...

Posted by: Creativepool Editorial
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Leaders

The Rubicon Project allies with DigitasLBi and Future PLC

DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...

Posted by: Benjamin Hiorns
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Leaders

London Collections: Men

You may have noticed an increase in the number of sharply-dressed gentlemen wandering the gloomy streets of London this week, the reason for this is not a showcase of an expertly chosen Christmas gifts but the 4th season of London Collections: Men...

Posted by: Jessica Hazel
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Leaders

Hailo, Nowness, SoundCloud among winners of Lovie Awards

International sensation Hailo, lifestyle media provocateur Nowness, and pop culture gem Catleidoscope will be saluted alongside special achievement honourees Candy Crush Saga, “Father of Wi-Fi” Vic Hayes, and Inside Out Project founder JR...

Posted by: The Lovie Awards
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Leaders

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood
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Industry

Web experts flock to Gateshead conference

Baltic Mill Centre for Contemporary Arts to host 4th annual DIBI Conference The North East’s biggest web conference returns to the Baltic Centre for Contemporary Art next month featuring some of the world’s most celebrated design and...

Posted by: Epic Times
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Industry

How-To: Choose the Perfect SMM Manager for Your Business

In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...

Posted by: Taker | Maker
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Workshop

Obsessing over the Story with Wardour #CompanySpotlight

This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...

Posted by: Creativepool Editorial
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Workshop

The Turkish production studio with global ambitions #CompanySpotlight

This week we spoke to Anima Instanbul, to discuss the challenges and opportunities associated with being a production studio based outside of the European and US creative bubble. How was your company formed, and where are you based? Anima was...

Posted by: Creativepool Editorial
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Inspiration

Let’s embrace our differences this International Women’s Day

By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...

Posted by: Creativepool Editorial
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Features

10 Brands Making Big Waves in 2024 #BrandMonth

In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...

Posted by: Benjamin Hiorns
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Workshop

Sparking the fires of creative revolution with Guerilla #CompanySpotlight

Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...

Posted by: Creativepool Editorial
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Industry

How AI Will Transform Marketing in 2024 and Beyond #MarketingMonth

If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...

Posted by: Benjamin Hiorns

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