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Leaders

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Industry

How Yarza Twins bottled diversity for Annual 2018

Click on Spanish sisters Eva and Marta Yarza’s Creativepool profile and you’ll be met with an avalanche of colour. The creative duo, better known as graphic design studio Yarza Twins, picked up a silver prize in the Annual in 2018 and...

Posted by: Ryan Watson
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Workshop

Bruce Daisley on fixing your work culture

Besides being Twitter’s VP of EMEA, Bruce Daisley is intent on helping creative companies improve their working cultures and hosts the Eat Sleep Work Repeat podcast on the subject. He’s also written a book called The Joy of Work offering...

Posted by: Ryan Watson
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Inspiration

Alexa, give me 3 ways to optimise my voice search SEO

There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...

Posted by: Woven Agency
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Leaders

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

Posted by: Amy Kean
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Leaders

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

Posted by: Pearlfisher
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Leaders

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

Posted by: Creativepool Editorial
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Leaders

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Park Village Park Village announces a new addition to its growing roster: Melody Maker. The London native has directed commercials and music videos for brands and artists such as HP, BOY, Gorgon City, Shades and Killa P, Shift K3Y, Jetta Fool,...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Adam & Eve/DDB - Born Free International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos. This year, Born Free will attempt to raise awareness of the...

Posted by: Creativepool Editorial
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Leaders

Out-of-home set to score highly during World Cup fever

Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...

Posted by: Posterscope
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial

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