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Industry

Last Chance to Enter The 6th Annual Lovie Awards

The Lovie Awards is the only truly pan-European award to honour the full breadth of the Internet including Websites, Online Advertising, Internet Video, Mobile and Apps and Social. The Extended Entry Deadline is 29 July 2016 at lovieawards.eu....

Posted by: The Lovie Awards
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Leaders

Top 5 Ads of the Week

Karmarama - Plusnet Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet's “Can’t help but be helpful” brand positioning. The integrated brand and direct response...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson London introduces Pioneers grad scheme

J. Walter Thompson London has reinvigorated its famous grad scheme by opening it up to everybody and extending the disciplines on offer. Called JWT Pioneers, the new scheme is still looking for the brightest range of talent for Account Management,...

Posted by: Creativepool Editorial
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Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Posted by: ADLIB
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Leaders

Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Leaders

BBH London send an Audi on a shopping spree through a department store

An Audi A4 embarks on a shopping spree around a department store in a light-hearted campaign from BBH London, to raise awareness of the brand's “quattro” all-wheel drive technology, which is available across the entire Audi range. The...

Posted by: Creativepool Editorial
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Leaders

Be the first to know with Creativepool Daily News & Inspiration

Find Enlightenment. Each one of us is different, which is why customisation and personalisation have been at the forefront of our minds. Starting on Monday 17th of July, you will be receiving a new innovative weekly email. The Lastest News &...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...

Posted by: Creativepool Editorial
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Leaders

Pokémon Go Phenomenon: How advertisers and brands are getting involved

Location-based marketing is at something of a tipping point right now where it could honestly go either way, but the outrageous success of the recently released Pokémon Go AR smartphone game seems to suggest it could be about to really kick off...

Posted by: Benjamin Hiorns
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Leaders

Brexit sends the Design industry into crisis mode

Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

CP+B - Fruit of the Loom In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial
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Leaders

Rise of the Machines: Examining the robotic landscape in 2016

OK I'll level with you, that headline is more than a little clickbaity, as we're still decades away from an actual, potential robotic uprising. The last few years have seen a marked increase, however, in the use of robotics in not only manufacturing,...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Wimbledon to Rumps on Trump

Brand Union - Race Against Dementia Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: TV remotes for dogs to printing chocolate with XOCO

Facebook brings wireless internet to the developing world Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...

Posted by: Creativepool Editorial
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Leaders

VCCP give Macaulay Culkin the Compare the Meerkat treatment

Just when you thought it genuinely had nowhere left to go after the inspired Arnold Schwarzenegger spots from last year, VCCP knock it out of the park once again with the campaign that refuses to die. This time the agency managed to rope in former...

Posted by: Creativepool Editorial
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Leaders

Tatty Devine brings glorious life to the walls at Royal London Hospital

We've all undoubtedly and unfortunately had to spend some time in hospital at one point or another, and whilst the staff generally do their best to make our stays as palatable as possible, the buildings themselves are often drab and unwelcoming. To...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

What is Pokémon GO & how to get it right now

If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...

Posted by: Benjamin Hiorns
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Leaders

Designworks create a Puma trainer based on a shapeshifting BMW

Sports brand Puma has based its latest Disc trainers on a fabric-covered concept car released by BMW. The shoe combines the futuristic design of PUMA’s DISC range with the streamlined power and efficiency of BMW. It takes inspiration from one...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Crispin Porter + Bogusky

Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...

Posted by: Creativepool Editorial
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Leaders

Droga5 make goths smile

If there's one thing we don't see enough of in modern advertising, it's goths. OK, that might be something of an exaggeration, but they are a certainly subsection of the population who have gone unloved for the best part of the last decade. Indeed,...

Posted by: Benjamin Hiorns
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Leaders

Tech Hacks: Ink mapping technology brings tattoos to life

Tattooing is a varied art form, the oldest tattoos ever discovered were found on the body of Ötzi the Iceman who lived sometime around the late 4th millennium BC. And over the centuries tattooing has been used by clans, oriental cultures,...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative department with two new hires. Nick Craske joins as Creative Director, working across all the agency's accounts, and Georgia Barretta takes up the new role of Creative Director Design. Craske joins...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

B-Reel London - Gemfields Rather slim pickings this week, as ad land rallies to nurse its collective hangover from the Cannes Lions and the Brexit vote. Up first is this quite remarkable campaign from creative agency B-Reel & B-Reel Films. Together,...

Posted by: Creativepool Editorial
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Inspiration

Can AI produce original content?

A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...

Posted by: AmazeRealise
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Features

Information Animation from Nucco Brain

Member Agency and storytelling studio Nucco Brain created an animation-led internal comms campaign for John Lewis, to educate partners about a new pension scheme. We spoke to Managing Director, Stefano Morrone, about how the agency approached the...

Posted by: Nucco
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Leaders

The creative industry responds to the effects of Brexit

“The situation can be (in broad terms) broken down as such: Bigots voting for economic isolation, and a grave instability the people who will actually live to see it (for the most part) don't want. Politics is broken. We are not governing...

Posted by: Benjamin Hiorns

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