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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...

Posted by: Benjamin Hiorns
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Leaders

Danone partners with Spotify in exclusive musical campaign

Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...

Posted by: Creativepool Editorial
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Leaders

Rimmel and BETC encourage us to stop 'getting' and start 'living'

Rimmel London has announced an evolution of their now iconic brand identity; “Get The London Look.” Created in collaboration with BETC London (the agency's first collaboration with Rimmel, having won the brand’s global advertising account last...

Posted by: Creativepool Editorial
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Leaders

GS&P build a Virtual Space Hotel for Cisco in VR

Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold...

Posted by: Creativepool Editorial
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Leaders

Entries For Kancil Awards 2017 Now Open (UPDATED)

Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...

Posted by: Kancil Awards 2017
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Leaders

Amsterdam introduces contactless payment jackets for the homeless

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam. Created by ad agency N=5, the product is designed to help well-wishers give one Euro...

Posted by: Creativepool Editorial
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Features

Interview: David Fraser from Ready10 on Goodbye Skint January

David Fraser made great waves in the PR industry last year when he left the established Frank PR after 12 years at the agency, having worked up the ranks from an entry-level role to the position of Deputy Managing Director. He has worked alongisde...

Posted by: Creativepool Editorial
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Leaders

Elton John: The Cut – Judges and Call for Entries announced

We already reported on Elton John: The Cut, the competition giving young filmmakers the chance to create the official music videos for iconic Elton John hits, but this afternoon, the judges line-up and official call for entries was finally announced....

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Everyday truths in the photography of Sophie Harris-Taylor

Sophie Harris-Taylor is an emerging photographer from London whose work explores both the relationships we have with ourselves and those we have with others. Truth and honesty are common themes in her work, as reflected in her decision to shoot only...

Posted by: Kate Lewin
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Leaders

The Voice invades UK shopping centres in ambitious DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...

Posted by: Creativepool Editorial
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WCRS expose Coercive Control with Women's Aid

Is domestic violence always physical? There's a growing awareness around the signs of coercive control - Imagine always being told that your dress is inappropriate. Imagine not being able to see your friends without your partner present. Imagine...

Posted by: Creativepool Editorial
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Leaders

Food Trends 2017: How technology is shaping our future

Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial
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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Leaders

Stackable Football Pitches proposed in London by AL_A

Stackable football pitches could be erected on disused or temporarily empty plots across London, according to Amanda Levete and her London-based studio AL_A. The concept, named “Pitch/Pitch,” aims to tackle the shortage of inner-city sports...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Institute of Practitioners in Advertising (IPA) Sarah Golding, CEO and Partner of CHI & Partners, was today nominated by IPA Council members as the preferred candidate to succeed Tom Knox as President of the IPA in March 2017. Golding will be...

Posted by: Creativepool Editorial
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Leaders

Ocean become first OOH operator to join BCMA

In a move which further marks the emergence of digital out of home as a platform for branded content, premium digital out of home operator Ocean Group has been named the first UK player to join the Branded Content Marketing Association (BCMA)....

Posted by: Creativepool Editorial

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