Displaying 37 - 72 of 478 results
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
In the ever-connected world of 2024, brands don’t have the luxury of secrecy. If there’s one thing the digital revolution has thrust upon the world without compromise, it’s the need to complete and perpetual transparency and that...
Posted by: Benjamin Hiorns
Events have incredible power to positively impact the lives of their attendees, but their temporary nature and millions of visitors per year inherently drive wastefulness. We are running out of space and time to tackle this problem - our landfills,...
Posted by: Benjamin Hiorns
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin Hiorns
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
As the alcohol-free category evolves beyond simple 0.0 versions of our favourite tipples, what are the stories that look set to stick? WEEKDAY DRINKING The ‘less but better’ moderation mindset is premiumising the alcohol space with...
Posted by: B&B Studio
The Digital Transformation Landscape As we navigate the ever-evolving digital landscape, businesses are faced with the challenge of not just keeping up, but staying ahead. To thrive in this dynamic environment, organisations must become...
Posted by: Creativepool Partner
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...
Posted by: Creativepool Editorial
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
In an era where environmental consciousness is not just a trend but a necessity, packaging strategies are increasingly being scrutinized for their sustainability and innovation. It’s no longer enough for packaging to look good it must do good...
Posted by: Benjamin Hiorns
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
The exponential rise of AI is well and truly underway and there isn’t a tide big enough to stop it at this point. Rather than wax lyrical on the inevitability of my own career being forfeit, however, I’m choosing to live with the machine,...
Posted by: Benjamin Hiorns
This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....
Posted by: Creativepool Editorial
Can you believe it, we’re almost already two weeks into 2024? The passage of time is a strange and cruel thing and I feel almost nervous that it’s taken me this long to break out a true predictive trends piece. Trend forecasting, you...
Posted by: Benjamin Hiorns
It’s a funny thing settling into a new year as you try to shake off the Christmas indulgences and wrap your mind around everything that’s changed and everything that’s stayed exactly the same. Because it might be a new year but...
Posted by: Benjamin Hiorns
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...
Posted by: Creativepool Editorial
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
Channel 4’s in-house creative agency 4creative has launched a striking campaign for Channel 4’s Change Climate season featuring the business and political elite as you’ve never seen them before - in their carbon skid marked...
Posted by: Creativepool Editorial
Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...
Posted by: Creativepool Editorial
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...
Posted by: ADLIB
The creative industries offer some of the most fulfilling yet rewarding careers going. I should know, having worked within them now for nearly 20 years. However, while a creative career can be deeply rewarding, it can come with some unique pressures...
Posted by: Benjamin Hiorns
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global creative calendar edition is designed to...
Posted by: The Darnell Works Agency
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
Advertising is host to a burnout epidemic. From the outside, the industry is portrayed as a glamorous home for creatives to turn their skills into a career. But, in reality, newcomers find themselves pouring long hours into menial tasks that no one...
Posted by: Creativepool Editorial
This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...
Posted by: Creativepool Editorial
With Generation Z (Gen Z) emerging as a powerful consumer force, brands are continuously seeking innovative ways to engage this tech-savvy and socially conscious audience. One highly effective and immersive avenue is gaming, which has become an...
Posted by: Creativepool Editorial
For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...
Posted by: Benjamin Hiorns
Businesses fade, brands endure; author Andréa Albright argues that while businesses may fade into obscurity, brands possess the remarkable ability to endure indefinitely. This compelling premise challenges the traditional mindset surrounding...
Posted by: Creativepool Editorial