Displaying 1 - 36 of 2952 results
It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...
Posted by: Creativepool Editorial
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...
Posted by: Benjamin Hiorns
As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...
Posted by: Momentum Worldwide
In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...
Posted by: Creativepool Editorial
If there is one key thread running through the first ‘real’ Cannes Lions event in three years it’s a greater focus on sustainability. Is it any wonder, given the collective trauma of the last two years that ad land would be all...
Posted by: Benjamin Hiorns
Between the continued acceleration of online deliveries, and the loud call of COP26, in 2021 had never been more aware of the role packaging plays in our world. But what have we learnt, and how will this influence packaging trends over the next...
Posted by: Creativepool Editorial
Recently Smarties has set out to achieve a much ambitious goal: to have all its packaging be sustainable or reusable by 2021. That may have come with a few compromises - but Smarties was absolutely set on not losing its much colourful identity, which...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination
When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...
Posted by: Creativepool Editorial
"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...
Posted by: Creativepool Editorial
Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...
Posted by: Creativepool Editorial
Despite being a relatively young brand, Ace & Tate has an incredibly strong and established identity which shines through each and every aspect of the brand. Currently operating in 10 markets with over 70 stores, the eye-wear brand balances...
Posted by: Creativepool Editorial
On 9 April last week, the Royal Family gave a public announcement which was bound to shake the British public and most of the world with it: at the age of 99, Prince Philip passed away, two months before his 100th birthday, possibly following his...
Posted by: Antonino Lupo
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
Christmas is a time for giving and family celebrations. Yet, it can be a time of excess and over-indulgence - from gifting to greeting cards and glitter - we question if the glamour is worth the garbage. Figures show that the festive season...
Posted by: SGK
Dreams are funny old things. You’re playing for Scotland and you’ve just scored the winning goal in the dying minutes of the World Cup final - a clear giveaway this is a dream - the referee’s blown the whistle… and you...
Posted by: Ant O'Neill
A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...
Posted by: Creativepool Editorial
Creative Duo Cabeza Patata (that's Potato Head in Spanish) have recently joined the Jelly Futures family just in time for Craft Month - that was handy wasn't it?! Formed by illustrator and craftswoman Katie Menzies and 3d artist and animator Abel...
Posted by:
If you’re ready for a boost to your creativity then you’re in luck, because January is International Creativity Month. Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to...
Posted by: Mind Doodle
The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...
Posted by: Benjamin Hiorns
On Thursday 24th November, hundreds of creatives from around the UK gathered at Shoreditch venue The Bike Shed for Adobe’s latest Creative Meet Up. The jam-packed evening inspired a creative community through innovative product insights,...
Posted by: Creativepool Editorial
Households are being asked to test smoke alarms now and every month as latest research shows that only 28% of all adults who own smoke alarms are actually testing them on a regular basis. This year’s Fire Kills campaign, launched today (Monday 7...
Posted by: Creativepool Editorial
Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...
Posted by: Kate Lewin
This is a new monthly article focusing on the most exciting new agencies opening up across ad land. If we've missed any you think deserve a mention, feel free to let us know in the comments below. Billion Dollar Boy hits the Big Apple London-based...
Posted by: Creativepool Editorial
Coca-Cola has introduced an inventive new campaign in the US aimed at their Hispanic and Latino customers. The campaign aims to celebrate National Hispanic Heritage Month (NHSM), which runs from mid-September to mid-October, by placing transferable...
Posted by: Creativepool Editorial
Publicis Healthcare acquire Tardis Medical Publicis Healthcare recently acquired Tardis Medical; a highly respected clinical and medical affairs outsourcing organisation and consultancy business. The agency will be aligned with Publicis Touchpoint...
Posted by: Creativepool Editorial
From time to time intrepid reporters and bloggers voluntarily cut themselves off from society (phone and internet) and write about their experiences surviving in a tweet and text free world where no soul knows what pub they are drinking in, what kind...
Posted by: Creativepool
In the ever-connected world of 2024, brands don’t have the luxury of secrecy. If there’s one thing the digital revolution has thrust upon the world without compromise, it’s the need to complete and perpetual transparency and that...
Posted by: Benjamin Hiorns
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
We don’t live in a perfect world. If we did then we wouldn’t currently be watching one nation committing unprovoked atrocities against another. But one area that we are starting to see in more black and white terms is the...
Posted by: Benjamin Hiorns
We’re approaching the tail end of sustainability month and while we have touched on everything from the most sustainable careers to how to avoid greenwashing, one area we have yet to fully explore is how to actually do sustainable marketing...
Posted by: Benjamin Hiorns
Virtue signalling is by no means a 21st century invention. For decades people have been popping their heads up above the pulpit to loudly add their voices to the genius of the crowd to make themselves look good. It’s good PR, frankly. But we...
Posted by: Benjamin Hiorns
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...
Posted by: The Darnell Works Agency
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns