displaying 1 - 36 of 71 results
A trio of stars from HBO hit Game of Thrones have reunited for a remake a 2017 SodaStream ad to raise awareness around single-use plastic. Say Goodbye features actors Thor Bjornsson AKA The Mountain, Hannah Waddingham AKA Septa and Kristian Nairn...
Posted by: Creativepool Editorial
The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...
Posted by: Benjamin Hiorns
It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...
Posted by: Creativepool Editorial
Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...
Posted by: Creativepool Editorial
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw
We have a shared passion for music, me and my dad. When we watched this year’s Glastonbury, he was surprised he hadn’t heard of The Killers who headlined the Pyramid Stage on the Saturday night. I found myself trying to explain why this...
Posted by: Creativepool Editorial
Creative agency ROTHCO and Allied Irish Bank (AIB) have created a new book grown entirely from grass to demonstrate the power of nature and Ireland’s greatest resource to help transform sustainability in agricultural practice. 10 | The Book...
Posted by: Creativepool Editorial
More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...
Posted by: Creativepool Editorial
The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...
Posted by: Matter Of Form
Ever worked with a brand where you’ve completely drunk the Kool-Aid and, in your mind, that brand’s products are categorically the best? I’m torn about whether that’s a good thing. I’ve always kept a degree of...
Posted by: Rob Pratt
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
Swedish furniture brand IKEA has launched a new campaign promoting a range of free ‘product’ ideas encouraging consumers to live more sustainably. From upcycling empty jars to repurposing tins and making your own trellis, The Lagom...
Posted by: Creativepool Editorial
Our CEO, Anant Sharma, curates his top five reads of March. From early age retirement homes to CCTV that pre-empts a thief, it was all about the change of pace last month. The pace of change seems to be accelerating across all sectors. The use of AI...
Posted by: Matter Of Form
This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...
Posted by: The Darnell Works Agency
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
Pentagram - John Lewis/Waitrose Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...
Posted by: Creativepool Editorial
Denomination - Underground Spirits The innovative Underground Spirits range of gin and vodka has been given a fresh new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth...
Posted by: Creativepool Editorial
Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...
Posted by: Creativepool Editorial
VCCP - Transport for London In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...
Posted by: The Darnell Works Agency
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Thomas.Matthews - RCA Thomas.Matthews has worked with the Royal College of Art (RCA) on a book and exhibition that explore sustainable design solutions in the publishing industry. “A Guide to ______ing Sustainability” has been created by...
Posted by: Creativepool Editorial
McCann London - Mr Kipling Mr Kipling returns to television with its first new commercial in two years to bring a deeper meaning to the famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts...
Posted by: Creativepool Editorial
In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...
Posted by: The Darnell Works Agency
Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...
Posted by: Creativepool Editorial
Rob Flowers - The Edible Exhibition London-based illustrator Rob Flowers has created a series of edible posters for an exhibition aimed at encouraging children to experiment with their food. The Edible Exhibition began with a workshop last month,...
Posted by: Creativepool Editorial
You’re an expert in your respective field and you’re confident that a stellar freelance career lies ahead of you. I know the feeling because I’ve been there. Freelancing gives you a lot of freedom and hope in the very beginning. While this is...
Posted by: Laura Buckler
New VR horror film draws awareness to the hell of homelessness Just in time for Halloween, comes a new terrifying experiential advocacy short called “The Killer,” in support of Spitalfields Crypt Trust. Released on YouTube and live...
Posted by: Creativepool Editorial
agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...
Posted by: Creativepool Editorial
On Wednesday 11th October 2017 we announced that Sir David Attenborough/BBC, FKA Twigs, VICE Germany, Russell Brand, Brian Eno, WIRED UK, Sky Italia, UNICEF, Amazfit App, Skyscanner, The Economist, Red Bull Racing, Dagbladet and IKEA are among the...
Posted by: The Lovie Awards
Paula Scher (Pentagram) - Poster House The humble poster is set to become the subject of a new museum and gallery due to open in New York next Autumn. Poster House will be home to a permanent collection of posters from all over the world that span...
Posted by: Creativepool Editorial
The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...
Posted by: ECHO
We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...
Posted by: Sophie Summers
CHI&Partners CHI&Partners CEO Sarah Golding has appointed two new Joint Managing Directors to support her in the day-to-day running of the agency, promoting former Head of Account Management Gary Simmons (right) and Joint Head of Planning Sarah...
Posted by: Creativepool Editorial