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Fill our survey – How are you coping with Coronavirus?

The creative industry is going through challenging times. With the COVID-19 pandemic looming over the future of the job market, we don't know when and if things will ever go back to normal. But that does not mean we must stay put and wait. As a...

Posted by: Creativepool Editorial
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Leaders

Survey suggests open-plan offices might be making us more anti-social

The idea behind an open-plan creative office is pretty solid. Whilst locking ourselves away in solitude and “Just cracking on with it” might be a tried and tested working method for those in less naturally collaborative industries, but as...

Posted by: Benjamin Hiorns
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Leaders

Smith & Beta survey reveals serious agency gaps in digital readiness

Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...

Posted by: Benjamin Hiorns
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Leaders

MullenLowe London get Frank About Women with global survey

It's a sad fact indeed, but globally, women are still paid around 70% less than men. This is especially shocking considering how women will control almost two thirds of consumer wealth in the next decade. Smart brands seeking to build relationships...

Posted by: Creativepool Editorial
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Leaders

Uncover Your Worth: The 2015 Salary Guide & Survey

DOWNLOAD A peek into the industry's toughest questions, surprising data and upcoming trends for the new year. The report looks at creative sector salaries between 2014-2015 and amongst its findings, it also revealed: 60% of professionals think...

Posted by: Creativepool
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Workshop

2014 Salary Guide & Survey

It may have taken a few months... but we have finished tackling one of the hardest subjects in the workplace, the paycheck. We have exposed the elephant in the room by asking tough questions, collecting data, and analysing opinions. Inside you will...

Posted by: Alexandra Schott
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Workshop

Falling in love with running all over again with ASICS's Run to Feel

Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...

Posted by: Creativepool Editorial
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Features

LGBTQ+ representation deserves more than a yearly nudge

Stonewall’s legacy lives on today. Peaceful marches of Gay Pride movements all around the world, from Europe to the US and beyond, echo the days of riots and violence which erupted at the dawn of the Seventies. The LGBTQ+ community has come a...

Posted by: Antonino Lupo
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Leaders

Marketers, please don't take advantage of the pandemic

There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...

Posted by: Antonino Lupo
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

Posted by: Antonino Lupo
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Features

80% of creative organisations are not hiring right now

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

The rise of multi-CMS and WordPress in the enterprise

Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Features

3 in 4 small businesses will be forced to shut down by September

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

50% of creative freelancers won't survive more than 3 months

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

90% of the creative industry is working from home

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Report – How is the creative industry coping with Coronavirus?

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Taking on Tomorrow

The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...

Posted by: Creativepool Editorial
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Workshop

How to Retain Your Audience in 2020

Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...

Posted by: Creativepool Editorial
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Inspiration

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Leaders

Three ways retail psychology can help save the high-street

The consumer sales landscape has been in a state of flux for some time with almost weekly news stories of store closures, losses, and the death of the high street becoming the norm. Hopes were riding on strong Black Friday and Christmas sales over...

Posted by: Creativepool Editorial
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Workshop

Stand apart from the crowd: What a recent report means for freelancers

Just more than half (55%) of B2C marketers outsource at least some of their content marketing activities according to a recent Content Marketing Institute and MarketingProfs survey. So what can you do to set yourself apart from the other talented...

Posted by: OpenText Hightail
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Inspiration

All I want for Christmas is nothing: Breaking the Secret Santa curse

Christmas is wonderful and everything, but if there’s one thing about it that becomes more and more tedious as the years drag on - it’s the presents. As a child, there’s something undeniably magical about waking up at the crack of...

Posted by: Benjamin Hiorns
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Leaders

How travel brands can use influencers for global growth

Today, a deserted holiday destination is hard to find. More likely than not, you’ll be enjoying the sights alongside a wall of outstretched arms attempting to take the perfect selfie while a drone whirs overhead. The pressure to achieve the...

Posted by: Aaron Brooks
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Leaders

The future with 5G

As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...

Posted by: Creativepool Editorial
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Workshop

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
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Industry

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency

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