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Leaders

#GettingToKnow the bravest sonic branding creative director of all

Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...

Posted by: Creativepool Editorial
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Inspiration

Waking up to a unique way to travel | #BehindTheIdea

Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow one of the fiercest female illustrators in the game

To mark the end of Women’s History Month, we’re getting to know the illustrator, artists and graphic designer Lucie Corbasson, known professionally as Lucie Louxor. Lucie has been working as a freelance designer for just over four years...

Posted by: Creativepool Editorial
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Industry

Letting those WOW moments speak for themselves | #BehindTheIdea

In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....

Posted by: Creativepool Editorial
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Inspiration

#GettingToKnow the new mum spearheading a brand new division of Xaxis

For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...

Posted by: Creativepool Editorial
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Leaders

The eye of a very creative storm | #CompanySpotlight

A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...

Posted by: Creativepool Editorial
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Inspiration

Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight

A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...

Posted by: Creativepool Editorial
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Inspiration

Keeping curiosity healthy with illustrator Patrick Hruby | #MemberSpotlight

Los Angeles-based illustrator Patrick Hruby grew up in a log cabin within an Idaho forest. As a young boy he dreamt of running away to join the circus and become a trapeze artist. Eventually, however, he grew up to pursue a career as an illustrator....

Posted by: Creativepool Editorial
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Inspiration

Next generation marketing: how to play in the Metaverse

A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...

Posted by: Creativepool Editorial
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Industry

Running away to join the Circus | #CompanySpotlight

“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...

Posted by: Creativepool Editorial
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Leaders

Why diverse viewpoints make for fintech success

One of the biggest challenges, as companies grow, is maintaining the disruptive and change-making spark that made them unique in the first place. It’s therefore vital that they stick to their core values when evolving the culture and...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Industry

Exploring the sci-fi spaces of Erik Blaho | #MemberSpotlight

While we often hear from artists and designers here at the Creativepool #MemberSpotlight, it’s rare indeed to speak to an architect, particularly one as fascinating as Erik Blaho. The Slovakian architect began his career by focusing on the...

Posted by: Creativepool Editorial
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Features

Global creative calendar: February 2022

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Inspiration

Opening the gate and walking through walls | #CompanySpotlight

“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...

Posted by: Creativepool Editorial
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Features

Blue Monday - The best and the bluest campaigns

In celebration of the creativity that Blue Monday has catalysed over the years, Abi Pearl, Member Innovation Director at mobile network giffgaff reviews some of her favourites. It’s Blue Monday. For some, this marks the most depressing day of...

Posted by: Creativepool Editorial

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