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Leaders

Impero uses social media to track heat waves and deliver ice cold 7Up

Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...

Posted by: Creativepool Editorial
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Leaders

We want to see your best work: Enter by Friday, 28th July

Before you go on holiday this summer, you must cross one thing off your to-do list: Entering the 7th Annual Lovie Awards. The Extended Entry Deadline is on 28 July, so don’t delay! The Lovies honours the entire spectrum of the European...

Posted by: The Lovie Awards
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Industry

Cannes Lions 2017: Drinks at sunset with Creativepool

It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week: Hodor holds the door at KFC and other stories

BBH - KFC With the new series of Game Of Thrones just a couple of weeks away, MindsEye director Ben Taylor steps forward to help you relive one of the most heartbreaking scenes from the show. Working through BBH London, the spot sees Hodor (played...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Cadbury At an exciting time for the evolution of the Cadbury brand, and following a global review of agency relationships, the iconic chocolatier has appointed VCCP as its new global lead strategic and creative agency partner. Often referred...

Posted by: Creativepool Editorial
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Leaders

Smart home brand Hive wishes us sweet dreams

The Centrica smart home brand Hive has today unveiled “Sweet Dreams,” the second spot in its multi-market “Let’s Get Living” campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Southbank Centre, Bibendum and other stories

North - Southbank Centre North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Havas Media - Emirates Emirates, the Middle East's leading airline, announced today the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments...

Posted by: Creativepool Editorial
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Leaders

Lions Entertainment kicks off & more Cannes Lions winners are revealed

Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

LoRo - La Scala Theatre LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...

Posted by: Creativepool Editorial
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Leaders

Creativepool heads to Cannes Lions 2017

As the annual pilgrimage to the French Riviera draws closer, Creativepool is excited to announce the full list of events taking place in Cannes for the network. All week keep your eyes turned to the Magazine for the latest coverage of events,...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

PRMEDIACO - Valencia The Valencia Region Tourism Board has selected PR MEDIACO to run its PR activity in the UK market throughout 2017. The remit involves the promotion of the whole Valencia Region, Eastern Spain, which includes well-known...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Leaders

The need for a Strong and Stable message

On the 18th April, Theresa May left the door of 10 Downing Street and stood in front of the world’s media to announce that she was calling a general election. In her speech, she said, “Last summer after the country voted to leave the EU, Britain...

Posted by: Andrew Robinson
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Leaders

Top 10 Account Wins of the Week

MeringCarson - JetSuiteX JetSuiteX has announced that MeringCarson has been charged with taking the air travel company’s marketing to new heights as media and creative agency of record for the year-old public charter brand. New advertising...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Booze, biscuits and other stories

BrandOpus - Hall & Woodhouse Badger BrandOpus has designed a unique Collector’s Edition bottle for Hall & Woodhouse’s signature brew Badger, which has picked up a coveted D&AD Graphite pencil. The extraordinary bottle is a realisation of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Double Concentrate Double Concentrate, the Newcastle-based digital creative agency, has scored a hat-trick of new hires after adding industry veteran Gareth Howells to its team as part of an appointment triple. Howells was one of the founders of...

Posted by: Creativepool Editorial

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