Leaders
Recipe - Birdseye
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
Leaders
DesignStudio - UEFA Champions League
DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an...
Posted by: Creativepool Editorial
Leaders
VCCP - Transport for London
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Leaders
MSQ Partners/Hyperactive - blu
blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...
Posted by: Creativepool Editorial
Leaders
Turquoise - UEFA Europa League
In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
Leaders
VCCP - Britvic J2O
J2O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As...
Posted by: Creativepool Editorial
Leaders
Barclaycard (in-house)
Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping...
Posted by: Creativepool Editorial
Leaders
NotOnSunday - Scouts UK
Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in...
Posted by: Creativepool Editorial
Leaders
isobel - Kelly's of Cornwall
Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
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Leaders
WPP - BP
BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
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Leaders
TMW Unlimited - Genius Gluten Free
TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...
Posted by: Creativepool Editorial
Leaders
Brothers and Sisters - Sunny
Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
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Leaders
Grey London - Locozade Energy
Lucozade Energy is taking its “Energy Beats Everything” campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between...
Posted by: Creativepool Editorial
Leaders
Durable Goods
Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - Westworld (NOW TV)
Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
Posted by: Creativepool Editorial
Leaders
Leagas Delany - The Royal British Legion
The Royal British Legion, the organisation providing lifelong support for the armed forces and their families, has today named independent global creative communications agency Leagas Delaney as its new...
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Leaders
BBD Perfect Storm - Etihad Airways
Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...
Posted by: Creativepool Editorial
Leaders
The robotic smart plant/AI pet
Japanese multinational tech firm TDK has created the wonderfully named “Bons-AI,” an artificially intelligent and interactive bonsai plant with the ability to “offer emotional support.” It...
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Leaders
Impero - The Gin Hub
The Gin Hub has appointed Impero to launch its newest product - Beefeater Pink. The campaign first launched in Spain (the world’s 2nd largest market for gin) and will roll out to 12 additional markets over the summer....
Posted by: Creativepool Editorial
Leaders
Village Green - New Designers
Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...
Posted by: Creativepool Editorial
Leaders
The&Partnership - Secret Cinema
The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...
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Leaders
Media Agency Group - Crystal Maze Live
Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG...
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Leaders
3D print a home in 12 hours
3D-printing could very well be changing the game soon for global poverty and architecture, with these sturdy, 3D-printed homes that can be built a fraction of the going rate, in a fraction of the time. Whilst other...
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Leaders
McCann CRAFT - eBay
eBay, the leading marketplace, announces the appointment of CRAFT, the production arm of McCann Worldgroup, to its portfolio of agency partners in the EMEA region. CRAFT will be tasked with supporting eBay’s global...
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Leaders
Firstborn - Jagermeister
Spirits brand Jägermeister has selected Firstborn as its digital agency of record, following a review launched in October which included four undisclosed agencies, in addition to Firstborn. Firstborn will be tasked with...
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Leaders
Flippy the robotic burger flipper takes first shift
A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
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Leaders
Cake/Havas London
Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...
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Leaders
BMB/Eulogy - Pride in London
Pride in London has appointed BMB as its creative agency and PR agency Eulogy as its lead agency partner ahead of this year's main parade and festival in July. While BMB will be responsible for Pride’s creative...
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Leaders
CP+B - Goose Island
CP+B has won creative duties for Goose Island Beer Co, which became one of AB InBev’s first craft acquisitions back in 2011. The agency first tweeted about their new partnership last week, and the client confirmed the...
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Leaders
Elon Musk's $500 flamethrower is officially available for pre-order
The flamethrower that Elon Musk teased The Boring Company would start selling, which he also tweeted was sentient, has a safe word (“cryptocurrency”) and comes with a...
Posted by: Creativepool Editorial