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Careers

Portfolio critique: A trip to Summer camp

This year, we were fortunate enough to have an awesome intern by the name of Summer Campbell. She was brave enough to let me review her portfolio on the channel so, without further ado, let's get started. Leave any feedback you have for her below...

Posted by: Kevin Forister
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News

Studio Moross design colourful summer campaign for Dreamland Margate

Studio Moross has designed a new 2017 summer campaign for the Dreamland Margate theme park, which uses bold illustration and bright colours to set itself apart from the bigger, less special boys (Alton Towers, Thorpe Park etc) as a truly unique and...

Posted by: Creativepool Editorial
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Advertising

Sadiq Khan and celebrity friends declare London open for summer

A stellar line-up of stars from the worlds of sport, music and entertainment today joined the Mayor of London’s campaign to tell the world that London is open for summer. As part of the ongoing #LondonisOpen campaign, a short 50 second video...

Posted by: Creativepool Editorial
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Advertising

Frontier lager kicks off summer partnership with Time Out London

Fuller’s craft lager brand, Frontier, recently revealed the details of its summer 2017 partnership with Time Out London, set up by media agency UM London. The new partnership combines Frontier’s core passion points of music, food and...

Posted by: Creativepool Editorial
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Design

krow promote colourful summer exhibition at the Natural History Museum

To support the Natural History Museum’s brand new major summer exhibition, Colour and Vision, krow, a partner agency with the Museum for the past 8 years, has created a striking new outdoor, press and digital marketing campaign. This highly...

Posted by: Creativepool Editorial
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Advertising

Leo Burnett herald an unpredictable summer for a rebranded Co-op

The Co-op officially launched its Summer TV campaign this week, and it's a bit of a corker! “Be as unpredictable as the Summer” from Leo Burnett is kicking off with a 40-second commercial, accompanied by four 10 second ads, which together...

Posted by: Creativepool Editorial
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Advertising

Finding the best GIF of summer

The travel website Booking.com is on a mission to find and GIF the best shots of the summer, and find out who effectively “Won summer” in the process. Over eight days the site is partnering with leading digital artists to GIF the greatest...

Posted by: Creativepool Editorial
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Design

End this summer with a feast for the senses at the Tate Sensorium

Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...

Posted by: Creativepool Editorial
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Entertainment

Redfoo leaves LMFAO for a summer in Malibu

In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...

Posted by: Creativepool Editorial
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Advertising

Marmite spread the love this summer

Marmite have been milking the “Love it or hate it” tagline for decades now, to the point where it was actually starting to wear a little thin. This summer however, the brand is launching a limited edition summer spread, and to market it, they've...

Posted by: Creativepool Editorial
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Features

Alex Tait illustrates Carling Zest's vibrant Summer campaign

Have you spotted Carling Zest’s latest advertising campaign whilst out and about this Summer? The vibrant and eye-catching images were illustrated by jelly's one and only Alex Tait, to enhance Carling Zest’s positioning as one the UK’s...

Posted by: Jelly London
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Advertising

Proximity promote water safety this summer

This week sees the start of a second summer for Beach Smart, the communications programme from the RNLI (Royal National Lifeboat Institution) that targets young families and educates children about safety on the beach, which will prove especially...

Posted by: Creativepool Editorial
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Advertising

How to WING IT this summer

Wieden+Kennedy Amsterdam has teamed up with AKQA London to get people out and about for the holidays in a new integrated campaign for Booking.com, the online travel agency. The campaign encourages spontaneity, with Booking.com urging people to get...

Posted by: Creativepool Editorial
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Events

Creative Industry End of Summer Bash: Pool Party 2014

The Creativepool Team believe it’s time for the creative industry to have an End of Summer Bash: Pool Party 2014! Watch Creativepool and friends take over Shoreditch on Wednesday the 10th of September. Look out for our Ubiquitous Taxis, the...

Posted by: Creativepool
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Inspiration

The RA Summer Exhibition: "I could do that - but I've got talent"

You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...

Posted by: Ashley Morrison
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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How brands can find meaning from tougher times

When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...

Posted by: James Thomlinson
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Inspiration

How to Cope with a Creative Calamity

It’s Summer 2012. The hot Spanish sun is unforgiving as it beats down on the quiet streets of Borja, a medieval town a few hours north east of Madrid. Cecilia Giménez, an elderly resident, pictured below, takes shelter from the heat in...

Posted by: Richard Holman
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Trends

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Trends

A 2020 Vision

So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...

Posted by: JSR Content
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Inspiration

Getting to Know… Iris Worldwide’s Grant Hunter

Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...

Posted by: Creativepool Editorial
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Features

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

Posted by: Southpaw
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Trends

Why Sol is making the sun shine in October

When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...

Posted by: Ryan Watson
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Features

The rise of sports fans that don’t care about sports

From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...

Posted by: Brandpie
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Advertising

ENGINE reveals brutal reality of South Africa's 'Instagram lions'

If you enjoyed Disney’s The Lion King remake this summer, chances are you’ll love this new film created for the Born Free Foundation. Until the end, that is. The international wildlife charity has launched a campaign to raise awareness...

Posted by: Creativepool Editorial
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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
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Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Design

New COPA90 range celebrates 20 iconic moments in football

The new Premier League season is underway and while all the fresh replica kits look lovely on the players, they are more expensive than ever. The good news for today’s fashion-conscious football fan is that COPA90 has launched a nostalgic...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Keeping calm with MoneySuperMarket

Earlier this year, creative agency Engine launched a new campaign for MoneySuperMarket signalling a fresh direction for the brand. The work was unveiled alongside a new logo and visual identity and encouraged consumers to ‘get money...

Posted by: Creativepool Editorial
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Trends

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Events

Global Creative Calendar: August 2019

Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Advertising

Behind the Idea: Catching creative stardust for O2

A recent ad for UK telco O2 promotes the brand’s Priority scheme, which offers a variety of exclusive experiences for customers. The spot sees a series of shooting stars travel through the sky before being caught by O2 customers’ phones,...

Posted by: Creativepool Editorial
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Events

Global Creative Calendar: July 2019

It’s a wonderful feeling to read through the exotic list of locations below and imagine those of you who will be booking flights, securing tickets and investing your time into making exciting new memories. From Hungary to Indonesia, South...

Posted by: The Darnell Works Agency

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