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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Workshop

5 Steps to becoming a great Web Developer

Cogs work with developers on a daily basis and over the years they have developed a clear understanding of what sets apart the ‘amazing’ and the ‘average’. If you can make sure you are doing all of the below, then you will...

Posted by: Cogs Agency
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Leaders

Because agencies can’t change on their own

The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...

Posted by: Andy Bolter
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Leaders

MEC Wavemaker and Activia encourage women to find their InSync moments

MEC Wavemaker has co-created a partnership with AOL Studios and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd, Victoria Pendleton and Denise Lewis, have been...

Posted by: Creativepool Editorial
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Leaders

NowDiscover GmbH bridges the gap between video content and e-commerce

NowDiscover GmbH, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched into market. Following successful customer trials and rapid team expansion, the platform, which...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Our type of studio: Klim Type Foundry

Since releasing his first retail typeface, Feijoa, in 2007, Kris Sowersby, Klim Type Foundry’s founder has received numerous awards and accolades including: a Certificate of Excellence from the New York Type Directors Club; being accepted as a...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

MEC Wavemaker MEC Wavemaker has boosted its senior team with a series of promotions, including Ben Bradley as its new Head of Sports & Entertainment Partnerships. Bradley, previously a Business Director, will now lead Sport and Entertainment...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...

Posted by: Benjamin Hiorns
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Industry

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

Posted by: Creativepool Editorial
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Leaders

Nice Biscuits Bolsters Business with Brand New Animation Studio

Nice Biscuits has continued its 2016 expansion plans by strengthening its animation offering with a merger between its London HQ and Lumiere Studios new Essex-based CG studio. After working closely together for the past two years, Lumiere are set to...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy prepares for the future with major corporate restructuring

Wieden+Kennedy, one of the largest and most prominent independent advertising agencies in the world, has announced a strategic shift in its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the...

Posted by: Creativepool Editorial
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Leaders

Our industry's obsessed with ideas. Here's why.

Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...

Posted by: Emily Jeffrey-Barrett
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Leaders

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Leaders

Brand & Deliver 'Refashion' Shakespeare for Selfridges windows with LG

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400 year anniversary of his death. The speakers appear as if being poured from a can of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...

Posted by: Creativepool Editorial
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Leaders

Havas Chicago invite us to play with their massive inflatable boobs

To celebrate Breast Cancer Awareness Month, which is slowly becoming as iconic a part of October as jack-o-lanterns and alcoholic abstinence, Havas Chicago has launched another attention-grabbing effort inviting those passing by their offices on...

Posted by: Benjamin Hiorns
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Leaders

Daniel O’Donnell super-fan rejects hero in new Rothco campaign for RGII

In their first campaign in six years, Registered Gas Installers of Ireland (RGII) has partnered with independent creative agency, Rothco, to help them tackle the less-than-sexy task of boiler and gas safety. The charming new campaign, “Even If...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...

Posted by: Creativepool Editorial
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Leaders

CS For SHE: A new training programme for Female CDs and ACDs

We are delighted to announce CE for She (with CE), a new training programme for female ACDs and Creative Directors. The aim of the programme is to give female senior creatives the tools they need to really thrive in the creative industry. Working...

Posted by: Daniele Fiandaca
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Leaders

Spikes Asia 2016: The Winners

On Friday last week (September 23) the final day of Spikes Asia 2016 in Singapore culminated in a ceremony to celebrate the winners of the annual Spikes Asia Awards. Spikes Asia is the region's oldest and most prestigious festival of creativity....

Posted by: Creativepool Editorial
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Leaders

RKCR/Y&R launch first global campaign in 220 years for Lombard Odier

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The “Rethink Everything” campaign, which spans print, digital, online, outdoor and social media, aims to challenge people’s preconceptions...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Cheil London Cheil London has boosted its creative offering by hiring award-winning creative director Russell Schaller as Creative Director of Film. Schaller joins the agency from Havas Worldwide London where he served as Creative Director. He will...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann London – Cheapflights Cheapflights, the global flight search and travel deals website, has appointed McCann London as lead content agency to support its drive to accelerate its international brand profile. McCann has already worked with...

Posted by: Creativepool Editorial
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Leaders

Who's Casper?

designjunction is delighted to support an important charity project: Who’s Casper? Following on from the successful #wherescasper campaign earlier this year, a selection of high profile creatives from a variety of disciplines have been invited...

Posted by: designjunction
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Leaders

Rebrand Roundup: Operas, Addison Lee, and JFK

Base Design - Terminal 4 at JFK Airport Originally opened in 1957 and known as International Arrivals Building, Terminal 4 at JFK Airport in New York received a $1.4 billion redevelopment with its new building designed by Skidmore, Owings and...

Posted by: Creativepool Editorial

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