Displaying 1 - 36 of 45 results
Sarah Penny, Content & Research Director at leading influencer marketing platform Influencer Intelligence, discusses Instagram's latest shot across the bow in its battle against social media usrper TikTok. Founded in 2010, Instagram is undeniably...
Posted by: Creativepool Editorial
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...
Posted by: Benjamin Hiorns
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
The 15th of July was the United Nations World Youth Skills Day (WYSD). The world is undergoing rapid technological, economic and societal transformations, and the theme this year is ‘Skilling teachers, trainers and youth for a transformative...
Posted by: We Are Tilt
The internet has made a massive difference in the graphic design industry. The marketing landscape has changed a lot, leading to a change in consumer behaviour. And all of this has meant that designers have had to adapt and change to not only keep up...
Posted by: Tony Clarkson
There’s been a lot said about the metaverse over the last few years and, let’s be honest, little of it has been resolutely positive, at least as far as Facebook and Mr Zuckerberg are concerned. But there are companies out there looking to...
Posted by: Benjamin Hiorns
Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...
Posted by: Creativepool Editorial
As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
For years now, Netflix has enjoyed a (largely) uncontested pride of place as far as streaming platforms are concerned. But the crown is slipping. While Netflix was the first mainstream platform to offer up online streaming and access to top-quality...
Posted by: Benjamin Hiorns
Paul Mallon is a man who feels he was always a perfect fit for Lucky Generals as it’s an agency, like him, “born with mischief in their blood.” He came to LG after working at Paddy Power, who were the agency’s first client...
Posted by: Creativepool Editorial
Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...
Posted by: Creativepool Editorial
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
James Keane is a man with some serious acumen in the world of advertising. With a background working for top flight agencies like J Walter Thomson and The & Partnership (CHI) as well as digital shops like Skive and design studios like Stylorouge, his...
Posted by: Creativepool Editorial
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...
Posted by: Antonino Lupo
From Twitch to Snapchat, Patreon and OnlyFans, the creator economy has boomed in recent years and especially as the pandemic hit some content creators quite hard. For those less familiar with the term, the creator economy is that sector of the...
Posted by: Creativepool Editorial
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
A guide to animation rates, with tips and advice from an experienced professional in the industry Animators are extremely fascinating professionals, often with a broad skillset and a full range of incredible ideas. They work with static images to...
Posted by: Antonino Lupo
It was just at the beginning of February that Twitter announced its latest rebrand, a visual identity which I personally praised for being quite in line with Twitter’s recent moves. Around a month later, the next step in that rebranding process...
Posted by: Antonino Lupo
You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...
Posted by: Imagination
I know, I know - it's February already. Where did the first month of the year go? Most likely, in loads of planning for the year to come, and a healthy amount of procrastination too. As usual, the New Year came with its usual amount of hopeful...
Posted by: Antonino Lupo
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...
Posted by: Creativepool Editorial
There are almost 1.7 billion sites on the open web, providing internet users with endless browsing options on virtually any topic. Spoilt for choice, users often find themselves searching randomly with no clear idea what they are looking for. Even...
Posted by: Creativepool Editorial
Sponsored Post As a creative freelancer, you’ll often have more choice over projects and freedom in the way you work compared to people who work full-time for one company. But you’ll also have more paperwork to handle - something that is...
Posted by: Creativepool
The robotic installation lighting up Hull for UK City of Culture 2017 Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Over the past years, more and more brands have been using content marketing to produce highly successful marketing campaigns. Yet, despite the concept’s popularity, the term still holds many mysteries for those trying to jump on the...
Posted by: Nucco
Xbox are proudly shouting that Xbox Live is the UK’s fastest gaming network for playing FIFA 17 with an epic yet light-hearted new film featuring the Premier League stars Marcus Rashford and Willian. The film pastiches the serious tone of...
Posted by: Creativepool Editorial
The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...
Posted by: The Crewing Company
Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...
Posted by: Creativepool Editorial
Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...
Posted by: Benjamin Hiorns
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial